This book puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. Written shortly after the 2008 financial crises it offers some useful insights and tools to leaders for these times.

Listen to the episode to hear Samie's central message 'It's time for a new paradigm in business' and our discussion around the importance of collective input in strategy, the challenging positions line managers often find themselves in and the dangers of sharing best practise.