Ben Holdstock and Pete Brennan, co-founders of Heaps Normal, are part of a movement to disrupt an entire category and have set out to change cultural norms around drinking and destigmatise non-alcoholic beers. They’re part of a movement to disrupt an entire category and have set out to change cultural norms around drinking and destigmatise non-alcoholic beers. 

What’s it like breaking in as a small player in a big market? What impact does their mission and purpose have on their work? And how do you change perceptions in a nation that loves a cold one on a summer’s arvo? Ben Holdstock and Pete Brennan, co-founders of Heaps Normal, join us on the show.