Unconventional Business

By HubSpotBusiness Entrepreneurship Marketing

Unconventional Business episodes

December 17, 2020 Something's Brewing: How Four Blokes Are Making Booze-Free Beer Heaps Normal
Ben Holdstock and Pete Brennan, co-founders of Heaps Normal, are part of a movement to disrupt an entire category and have set out to change cultural norms around drinking and destigmatise non-alcoholic beers. They’re part of a movement to disrupt an entire category and have set out to change cultural norms around drinking and destigmatise non-alcoholic beers.
What’s it like breaking in as a small player in a big market? What impact does their mission and purpose have on their work? And how do you change perceptions in a nation that loves a cold one on a summer’s arvo? Ben Holdstock and Pete Brennan, co-founders of Heaps Normal, join us on the show.
46 min
November 25, 2020 Mission Critical: How v2food Are Changing the Hearts and Minds of Aussie Meat Eaters
Australia’s one of the biggest meat-eating countries in the world. And demand-supply is a very real issue. If we keep eating meat at the rate we do today, we’re not going to be able to sustain it.
Creating an alternative is all well and good, but as a brand, how do you change the hearts and minds of Aussie meat eaters? What does the future of alternative meat look like? And how much will brands matter in this category? Andrew May, v2’s Chief Growth Officer, joins us on the show to answer our many que
54 min
November 18, 2020 Playing By Their Own Rules: How Xero Changed the Bookkeeping Game
Xero has changed how people think about accounting, challenging the status quo of dry & dull by going far beyond being a software provider, to impacting communities & the lives of small business owners.
Today, they’re a rapidly growing global brand. But how did they do it & what does it take to reach this level of success? Xero’s Chief Customer Officer, Rachael Powell, joins us on the show to talk about why they’ve never done things traditionally & what this means for their customers, people & th
52 min
November 06, 2020 Doing Things Differently: How Tech is Changing the Property Management Game
Owner or renter, we all have our property horror stories. Tenants late paying the rent, waiting weeks to have your shower fixed, no response from your property manager.
Property management’s an old school industry with rigid processes and a pricing model that makes little sense. Co-founder of Different, Mina Radhakrishnan joins us to talk about the opportunity they saw to disrupt the industry by bringing technology into what is a very human-oriented industry to create the experience customers crave.
54 min
October 30, 2020 Digging in: How iSeekplant pulled this industry into the modern age.
You probably don’t spend much time thinking about heavy construction machinery or how that industry works. It’s not exactly sexy or ‘cool’. But it’s often those very traditional industries that are ripe for disruption and ready for scale.
CEO of iSeekplant, now Australia’s largest plant hire marketplace, Sally McPherson, joins us on the show to answer the big questions. How do you digitise an industry when you’re told “the internet isn’t real”? And why have so many failed at what the
53 min
October 15, 2020 Vino for the People: How This Aussie Company Took the Snobbery out of Wine
Standing in the aisle of the bottle shop looking baffled, being guided by an ‘anything but the chardy Aunty Jan drinks’ rule. We’ve all been there.
Wine snobbery belongs in the past, according to this online wine retailer. Their dream is to democratise wine by taking out the bullsh*t, simplifying the decision making process and talking to customers in a language they understand. We taste test wine and find out how you delight a nation of wine lovers with Vinomofo’s Head of Marketing, Mariano Fa
54 min
October 07, 2020 You Snooze, You Lose: Koala's Journey to Household Name
From one of Australia’s first ‘bed-in-a-box’ brands, to exporting their products, & exceptional service, overseas. Koala’s CMO, Peter Sloterdyk, shares why the brands that do it differently are the ones that win, the dangers of choice paralysis & the lessons learned when they exported Aussie sarcasm
Learn how Koala are thinking about localisation as they expand internationally, how they got consumers to ‘buy in’, & how you balance innovation and operations when you’re a growing business wit
1 hr 16 min
September 29, 2020 That Will Never Work: Tiles and Errors of Building a Challenger Brand
In an era where almost everything can be sold online, selling tiles online doesn’t sound so far-fetched. But despite consumer demand & an untapped market, Drew and Floss were repeatedly told ‘that’ll never work’ when they set out to build Australia’s online tile store.
We chat about transforming a traditional industry & the questions they had to answer. Can convenience trump price? Where's the sweet spot between being relatable & aspirational? And how do you fit one tonne of tiles in a Toyota
56 min
September 22, 2020 The Postal Wars: How Sendle Took On Australia Post
When we talk about parcel delivery, the likelihood is that we think about our personal mail, those new shoes you ordered, how long they took to arrive. But what does it feel like when you’re that business trying to delight your customer through a great delivery experience?
We chat with Sendle's CMO, Eva Ross, on how you hit the trifecta of affordability, experience and being green, what it feels like to spur on change in your biggest competitor, Australia Post, & why Sendle turned down a $1M investmen
44 min
September 21, 2020 For the Love of Toilet Paper: Meet the Aussie Toilet Paper Brand That's Making the World a Better Place
Meet the Aussie brand that’s made toilet paper cool. We talk with Who Gives A Crap’s founder and CEO, Simon Griffiths, on all things toilets and toilet paper.
Tune in and hear Simon talk about building the brand and their mission, how he crowd-funded their launch (including sitting on a toilet, on live stream, for two days), why they chose not to set the company up as a not-for-profit, and why they’re so focused on the customer experience, after all, isn’t it just toilet paper?
52 min

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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually…