Active Ingredient Podcast

Uncovering your worth outside of work and protecting joy with Madison Utendahl


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This week's episode is with branding wiz and truly one of the most empathetic leaders I personally know Madison Utendahl. Madison is the Founder & Chief Creative Officer of Utendahl Creative: the all-female, Black-owned, full-service branding, and design agency behind brands like Simon Huck's Judy, Halsey's About Face, and Lena Dunham's Good Thing Going Productions, among several other industry-disrupting brands. Prior to starting her own branding firm, she was previously at Last Week Tonight with John Oliver, Refinery 29's 29Rooms, and Museum of Ice Cream. She's not only a force in branding, she is also actively paving the way for the future of work beginning by protecting creative talent from burnout at all costs - she recently launched an anti-burnout campaign and instituted 5 weeks of mandatory office closures throughout the year at her agency


On this episode, we get into the journey of realizing self-worth, detaching your identity from what you produce, having grace with yourself, and focusing on impact and kindness above all else. 


Some Questions I Ask:

What were you like as a child, and do you feel like those qualities are in your personality today? (3:05)

Why do you think people struggle so much with changes, whether at work or in their personal lives? (5:04)

Where do you think the lack of worthiness almost all of us feel comes from? (11:48)

What do you think is the balance between feeling enough and content and striving? (22:23)


In This Episode, You Will Learn:

What is the underline reason why we stop ourselves from changing (8:36) 

Where did social glorification of anxiety take Madison (12:03)

The difference between acknowledging people and what they're doing (13:52)

The opposite of scarcity isn't abundance (20:43)

Why do we tend to feel out of place when we are enjoying ourselves (27:13)

Success, approval, and recognition are transient (32:41)


Resources:

Book: Brené Brown - Daring Greatly

Book: Elizabeth Gilbert - Big Magic: Creative Living Beyond Fear

Book: Alex Soojung-Kim Pang - Rest: Why You Get More Done When You Work Less

Book: Héctor García, Francesc Miralles - Ikigai: The Japanese Secret to a Long and Happy Life


Connect with Madison:

website

LinkedIn

Instagram


Let's connect!

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Active Ingredient PodcastBy Sophie Weill

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