When Ghyslain Raza – aka the "Star Wars Kid" – became the internet's first viral sensation, it nearly destroyed him. More than twenty years later, many young people today are desperate for that kind of fame – even if it means making their most embarrassing moments available for public consumption.

According to one recent poll, more than half of all Gen Zs want to be influencers – online creators who turn their lives into content. To try and understand this phenomenon, Ava tracks down Sophie Fergi, an 18-year old influencer with millions of followers, and journalist Taylor Lorenz, who tracked the rise of content creators like Sophie in her book Extremely Online.

Is the influencer boom a sign of narcissism run amok? Or has social media finally democratized fame and given young people a voice? Maybe it's both.