This week, we look at the marketing of ICE.

It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.

The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.

It's a remarkable story.

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This week, we take a look at Last Chance Tourism.

Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.

Namely, they are vanishing.

From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.

So people are rushing to these locations, afraid they might miss their last chance to see them.

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In our first episode of 2025, we explore a strange aspect of advertising.

Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray.

It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.

Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family.

Sometimes it's funny - and sometimes it bends the time/space continuum.

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As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time.

"Today is the day Dave cooks the turkey!" Jess tells us why it gives her such pleasure to say those words, and plays the beloved story that has become a Christmas tradition for so many. So roll out the cookies, grab the wrapping paper or trim the tree as you enjoy "Dave Cooks the Turkey." And check out Backstage at the Vinyl Cafe for more holiday favourites.

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Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility.

It is an interesting chat about communication. Hope you enjoy it.

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Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto. 

Tickets here. 

Time flies when you’re Under the Influence. Hope to see you there.

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Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. 

This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.

We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information. 

I join Dr. Goldman in this episode to talk about those ads.

Are those ads good – or are they bad?

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