What if you could tell the 'big idea' in a way that went viral?

That's one of the many questions that Dr Angus Pyke and I address in this episode.

Angus is a great chiropractor, a genius at marketing, and an all-around phenomenal human. He is one of my closest friends and one of the people that I love learning from. We are part of a book club where we read a book a month then get together to talk about what our takeaways are. This month's book is "Made to Stick" by Dan and Chip Heath. It's about "why some ideas stick around and others die." Sounds useful, hey? This month we thought it may be useful for you to hear our thoughts on the book and how to apply the ideas to your practice. 

Check out Angus's podcast https://podcasts.apple.com/us/podcast/marketing-your-practice/id1370714740

Learn more about Angus's programs https://www.anguspyke.com/

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

This episode's guest is Dr Pat McMahon. Pat is a brilliant guy. Every time I get to spend time with him I come away with amazing insights into the art, philosophy, and science of chiropractic. He is one-half of the amazing Syntropy Chiropractic Training team and they are committed to creating the best adjustors on the planet. Martin and Pat talk all about what it takes to upgrade your adjusting and what has influenced him on his journey.

Check out Syntropy Chiropractic Training https://www.syntropychirotraining.com/

To learn more about Martin's approach to communication after the first 12 visits check out https://insideoutpractices.com/the-matrix

Send in a voice message: https://anchor.fm/martin-harvey/message

Dr. Arron from Perth contacted me asking about communicating chiropractic in social situations. It's a challenge for lots of chiropractors. In this episode,

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

This week's guest is Dr. Eric Russell. He is a deep thinker and a great teacher of chiropractic philosophy.

Eric and Martin chat about who and what influenced him in his journey and the value of developing your understanding of chiropractic philosophy.

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

This week is a solo episode – Martin is taking a deep dive into Framing (pre-framing, post-framing, contrast). You will learn WHY it's such a big idea in helping people in your community connect with the big idea of chiropractic and HOW to use it!

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

Would you like to have more clinical certainty in taking care of kids?

Would you like to have more confidence in communicating the value of chiropractic for kids?

If you said 'yes' to either of those questions you are going to LOVE this week's episode!

Marin is joined by Dr. Dorte Bladt who has been in practice taking care of kids for over 30 years. She is an expert in training chiropractors through her "Switched on Kids" workshops and was the instigator of the amazing "Kids Summit"!

To learn more about Dorte's programs go to https://switched-on-kids.com.au/

To learn more about "The Kids Summit" go to https://www.thekidssummit.com/

To learn more about Martin's approach to Retention check out the https://insideoutpractices.com/the-retention-recipe and https://insideoutpractices.com/the-matrix

Send in a voice message: https://anchor.fm/martin-harvey/message

Dr. Travis Corcoran leads the most impressive chiropractic practice team I have ever seen at Top Chiro in the Netherlands. He is also a DEEP thinker and an advocate for the value of logic in thinking more clearly about life (and chiropractic)! He runs a great Facebook group "Veritas Vos Liberabit" which is a phenomenal resource if you want to improve the quality of your thinking. He has written a book "Restoring Reason: Using the Ancient Liberal Arts to Defend Against Modern Manipulation" which will be released soon.

.Check out Top Chiro https://topchiro.nl/en/

Check out Veritas Vos Liberabit https://www.facebook.com/groups/159409181915516

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

A true patient-centred model of care is one where the most important consideration is the patient's needs. In chiropractic, this means giving people choices in how they participate in chiropractic. Retention then (how long people stay with you) is arguably the best measure of how well you meet their needs when they come to you as well as how well you are able to connect them to a bigger picture of health.

Dr. Vismai Schonfeleder is one of the masters at creating approaches that create phenomenal retention in a patient-centred, ethical way. In this episode, Martin and Vismai discuss the role of habits, values, and creating a system (your vortex) to make it easy for people to say yes to a chiropractic lifestyle.

To learn more about Vismai's programs go to https://www.mychiropracticsweetspot.com/pages/home

To learn more about Martin's approach to Retention check out the https://insideoutpractices.com/the-retention-recipe and https://insideoutpractices.com/the-matrix

To learn more about Martin's upcoming Australian seminars go to https://insideoutpractices.com/communicating-improve-care

Send in a voice message: https://anchor.fm/martin-harvey/message

Successful people do things differently. It's also clear that successful people have different beliefs and attitudes that determine what they do. In this week's episode Craig and Martin map out the keys to success regarding mindset.

To learn more about Craig and his coaching check out https://www.chiropracticflightschool.com.au/under_the_influence

To learn more about Martin's approach to the First 12 visits check out the https://insideoutpractices.com/the-retention-recipe

To learn more about Martin's upcoming Australian seminars go to https://insideoutpractices.com/communicating-improve-care

Send in a voice message: https://anchor.fm/martin-harvey/message

Re-exams are a critical way to get clinical feedback. They are a natural pause point where you can evaluate how a patient or client is responding and map out the path ahead. Done well they are the cornerstone of your retention. Done poorly (or sporadically) and they leave people confused and questioning their need for care.

To learn more about Craig and his coaching check out https://www.chiropracticflightschool.com.au/under_the_influence

To learn more about Martin's approach to daily visits check out https://insideoutpractices.com/mastery-of-daily-interactions

To learn more about Martin's upcoming Australian seminars go to https://insideoutpractices.com/communicating-improve-care

Send in a voice message: https://anchor.fm/martin-harvey/message