About this Episode How much do you know about sustainability in regards to green buildings?  Maybe you have no idea what that is or you have some scanty information. On this episode, we are honored to have William Paddock on the show. William is the director at WAP Sustainability. Before starting WAP Sustainability, William served as the Sustainability Manager for Mars, Inc. This experience exposed him to the broad nature of sustainability and the challenges of managing sustainability at an enterprise level. As a sustainability manager, he learned first-hand how to prioritize sustainability issues, manage competing stakeholders, and to generate budgets for sustainability projects.   Key Talking Points William’s journey to being the director of WAP Sustainability Understanding sustainability Understanding life cycle assessment Understanding EPDs   Key Milestones of the Episode [00:58] William’s introduction [07:40] William’s transition from the corporate world to entrepreneurship [12:05] Understanding the value of what life cycle assessment brings [13:49] Evaluating carbon costs [15:25] William’s proud moments [18:02] Data transparency when it comes to products [23:38] What helps William stay on point? [28:08] William’s advice    Key Quotes “Where there's carbon, there's costs.” “We get out of bed every morning getting to do, and getting to work on something, really unique, fun, and different.” “There's plenty of room for reason to change the rules.”   Key Resources by Michael Braungart and William McDonought    Learn More About William Paddock William Paddock is a managing director at WAP Sustainability. William is responsible for day to day management, business development, strategic partnerships and client delivery. His straightforward approach to sustainability offers business leaders a pragmatic, unbiased, third-party opinion that is designed to broaden and accelerate sustainability initiatives.   Connect with Charlie Cichetti and GBES   GBES is excited our membership community is growing.  Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community! If you truly enjoyed the show, don't forget to leave a positive rating and review on .  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the !   Copyright © 2019 GBES