Purdue Commercial AgCast

Understanding Generational Differences Within A Family Business


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Is your farm business prepared for the future? Maria Marshall and Renee Wiatt join host Brady Brewer in this episode to discuss how the many generations of family engaged in a family business interact with one another. One of the challenges in a family business is understanding the differences in generational perspectives on the business and possible succession. This episode reviews results from a recent survey conducted across the Midwest which examines generational differences within farm families seeking to transition their businesses to the next generation. Tune in to gain insights and practical advice to help ensure a successful transfer of your farm to the next generation. This is the second episode in a series focused on succession preparedness.

Podcast provided by Purdue University's Center for Commercial Agriculture with guests from the Purdue Institute for Family Business and the North Central Regional Center for Rural Development. Slides and the transcript from the discussion can be found at https://purdue.ag/agcast171.

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Purdue Commercial AgCastBy Purdue Center for Commercial Agriculture

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