Undiet Your Coaching Practice

Fully booked coaches have fun in their business and make sales effortlessly. They know the 4 things you need to get more paying clients as a non-diet coach.

If you are following marketing approaches simply because some guru told you to, you might be out of alignment. Especially if you feel yucky executing those marketing approaches. In fact, this is likely part of the reason it's not working or helping you get more paying clients.

Our desire to adhere to a selling protocol is created by the same problematic thinking that our clients engage in. This means following someone else's sales protocol as a non-diet coach is like your client following an influencer's meal plan. They're both attractive, but beneath the surface, they leave us feeling yucky and believing even less in ourselves than before.

• How my business is thriving while living my dream as a digital nomad
• Why you aren't getting paying clients
• The reason you feel "yucky" selling your program
• 4 beliefs you need to align with in order to make sales
• What you need to do to make sales feel effortless and fun

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Healthism is a term new to most of us, and especially to our non-diet coaching clients. It can be defined as the preoccupation with personal health as a primary focus for the definition and achievement of well-being; a goal which is to be attained primarily through the modification of lifestyles.

Healthism is in a way the upgraded version of Diet Culture. Instead of judging people based on their "thinness", it judges folks (including our clients) based on their health.

In this episode of the podcast, we will explore the ramification of healthism – the desire to be healthy gone wrong – with an expert in the topic, Dana Sturtevant.

• What is healthism
• How does healthism show up in day-to-day life
• How can we sit with health uncertainty
• Body Trust as a solution
• How body trust is disrupted by trauma, weight stigma

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Co-opting intuitive eating is frustrating, problematic, and dangerous, but it's not a surprise.

It's clear: people are starting to be done with dieting. That is to say, people want out from diet culture and are looking for options. Certainly, the weight loss & wellness industry is paying attention.

I'm honored to welcome Evelyn Tribole to our podcast to answer this question: How can we spot when diet culture is co-opting intuitive eating?

• Evelyn's take on co-opting of Intuitive eating by diet culture
• Why intuitive eating is not a trademark
• Your best defense against fake intuitive eating
• Why embodiment is essential to becoming an intuitive eater
• The reason why the act of dieting is a trauma
• Why Evelyn wrote her book Intuitive Eating For Everyday

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Dear colleagues, it's time we stop letting diets control our clients' lives. We must help them take their power back from the latest diet… including the latest keto expert!

Teaching Intuitive Eating in a palatable way is key to making your non-diet coaching marketing more approachable.

Simplifying important concepts and teaching through storytelling will help you create content that your ideal client can relate to.

Today, we observe how Evelyn Tribole teaches intuitive eating, a proven self-care eating framework that puts your clients back in the driver seat of their food choices, body, and health.

• What is intuitive eating and what it's not
• The 10 Intuitive eating principles, why they exist, and how to help your clients apply them in real life
• Teaching the Diet paradox and why diets don't work
• How intuitive eating and Health At Every Size work together in practice
• How to awaken the intuitive eater in your clients!

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Body size diversity in coaching is essential to dismantling fatphobia and diet culture.

In today's Panel Discussion with Brianna Campos & Victoria Welsby, we discuss diverse body representation. We also explored how fatphobia impacts visibility and success for fat folks, and what our straight-sized colleagues can do to take action.

We need to eradicate hate towards fat folks and dismantle the systemic fatphobia that oppresses us. Certainly, the time to act is now.

• Why diverse body representation matters in the non-diet space
• How to deal with trolls as a fat creator
• The impact of fatphobia on visibility and success
• How to create body diversity in the non-diet profession

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Social media for non-diet coaching can help you create the impact you want on the world AND grow your business - if you have the right strategy in place.

Social media for non-diet coaching businesses is a marketing tool, not your full-time job – so let's treat it as such. Set clear boundaries around your time and spend 10 hours or less per month on social media for your non-diet coaching business.

Are you ready to get strategic with social media so that you can create the impact and growth your desire?

• How to grow your social media platform while growing your business
• How much time you need for social media every day, week & month
• Which Instagram metrics actually matter
• How to get your social media audience to take action

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Decolonizing diet culture and our approach to non-diet coaching is essential for the healing of all of our clients and it's goes beyond simply white people's food.

Diet culture centers on the white narrative of what is "healthy". Non-diet coaches need to know how to hold space for clients who have been taught that their food is "bad", and play an active role in decolonizing diet culture in practice.

• How white culture sets the "standard" in diet culture
• Why our language around culture & food matters
• How to support clients whose culture is erased in diet culture
• Tips for coaches to decolonize diet culture in practice

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Bro marketing "works" because its tactics are rooted in scarcity, authority, and social proof which ultimately brings cash into our non-diet coaching businesses.

Building ethical marketing into your non-diet business with the right messaging and strategy for your brand will set you up so that you can reach more people, build brand awareness, and get your dream clients interested in your offer.

What you'll learn listening to this episode:

> What bro marketing is and why ethical marketing is better > Manipulative bro marketing tactics to avoid > Why self-agency is key to the ethical buying process > How to identify your core message with the 3-word rebellion > The key difference between messaging vs marketing > Where to start with building an ethical marketing plan

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Thin privilege in coaching is a reality that will impact your client relationship and coaching efficiency.

Here's the thin privilege definition: being able to experience the world knowing you will always be accommodated for and considered "acceptable", based on the (smaller) size of your body.

Thin privilege in health coaching – what it means for non-diet coaching businesses is that coaches in smaller bodies have to take responsibility for their thin privilege in practice.

• Thin privilege – definition & what it means in practice
• The power of language when discussing bodies
• Why feeling guilty about your thin privilege isn't helping & what to do instead
• Your role as a non-diet coach when helping clients in larger bodies

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Alissa Rumsey

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