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The Anti-Diet Business Mindset discourse is vastly different from the traditional business mindset discourse you might have heard.
Why?
Simply because the same system of oppression that is in place to keep women stuck in diet culture is present in the business world.
One of our guest expert teachers, Dr. Michelle Mazur is Ph.D. in sales psychology as an expert coined the term "Bro Marketing" to describe this phenomenon.
This episode gets very heated… there are 3 solid rants that may trigger you. I want you to remember that triggers are only a sign for us to look deeper and see where we can upgrade and grow.
Ready? Let's do this!
What you'll learn listening to this episode:Non-Diet Professional Mentorship Program
Intuitive Eating Guide
Free Professional Training & Resources
78% of professionals have said they are struggling with their own body image.
8% of you have said you were at peace with your body.
That's the result of our yearly survey within our professional community.
That's how this new podcast episode was born.
From a need for our community to do their personal work with body image because the only way you can effectively coach other women into healing their body image is for you to heal your own first.
Just like we see on our client population struggling with poor body image has a wide range of effects in all aspects of our life including our business:
Ready to learn what you need to do to heal your body image as a health professional so that you can lead thousands of women?
PS: I think this is one of my best podcasts! 😀
What you'll learn listening to this episode on body image healing for health professionalsNon-Diet Professional Mentorship Program
Intuitive Eating Guide
Free Professional Training & Resources
You have a degree or certification in your hands and you are ready to get started.
Or perhaps you've spent the last few years recovering your own relationship to food and body and you have a burning desire to share your journey with others.
This podcast is for you!
Our guest today is Stephanie Long, a Business Coach for Nutritionists and has helped hundreds of nutritionists start their own successful businesses. Stephanie is also the host of the Next Level Nutrition Biz podcast. Her program, Launch Your Nutrition Biz, helps Nutritionists to launch their business and start bringing on clients!
What you'll learn listening to this episode on getting started with a non-diet business:Mentorship Program
Intuitive Eating Guide
Free Professional Training & Resources
Connect with our guest:Website
In the Non-Diet Mentorship, we change lives. Your life as a coach and the life of your future clients. We do it with ease, less time, and greater impact.
We get success for our students and their clients.
Let's go behind the scenes of that success.
Let's hear from the current students of the Non-Diet Mentorship Program.
We recorded a live session for this podcast just for you based on your questions:
Unyime
Kim
Lindsay
Chanelle
Amber
Mentioned in the show on non-diet mentorship success stories:Mentorship Program
Intuitive Eating Guide
Free Professional Training & Resources
"I'm doubting my ability as a coach… How can I increase my confidence as a coach?"
A very frequent error health coaches make is to get more certifications in order to be more confident in their coaching skills.
A new certification will not give you confidence.
How to be a confident non-diet coachConfidence is an emotion. Confidence is a feeling.
Coaching confidence is a feeling of trust in your ability to coach your client.
When you feel confident about your coaching abilities, you typically are more successful. Successful in your client results and successful in making money in your business.
How does a coach increase the feeling of confidence in her coaching skills?
That is what we will answer in this podcast episode.
What you'll learn listening to this episode on being a confident non-diet coach:Mentorship ProgramIntuitive Eating GuideFree Professional Training & Resources
One of the frequent questions from health coaches who encounter my work in the non-diet approach for the first time is this:
How do I make money as a non-diet coach?
I get it. I had the same question 6 years ago when I first came to the world of anti-diet health coaching. If we don't tell people what to eat when to eat and how to eat, what will they pay us for? Right?
To put it simply: undoing the work of diet culture. That's how you make money as a non-diet health coach. If you have been through the process of unlearning diet culture yourself, you'll know exactly what I mean. If you haven't yet, it's normal you don't get it and this is the first place you need to start: doing the work of unlearning diet culture yourself.
To help answer this question, I'd like to give you an inside view of my anti-diet health coaching business more precisely what I wish I knew before starting my anti-diet health coaching business.
In today's episode, I'm going to share with you what I wish I knew before starting my anti-diet health coaching business.
What you'll learn listening to this episode on my non-diet business journey:Mentorship ProgramIntuitive Eating GuideFree Professional Training & Resources
When I first started in my nutrition practice the term "non-diet approach" didn't even cross my mind. "Anti-diet approach" didn't even exist. Unbeknown to me, I was practicing the "diet approach to nutrition" simply because that's what was taught in health & nutrition school.
Fast forward close to 10 years now and a lot have changed. The non-diet approach is growing rapidly, so the anti-diet approach and intuitive eating are booming.
What is the Non-Diet ApproachThe non-diet approach to health & nutrition is the exact opposite of dieting. It recognizes that food, eating, and body weight aren't the problem to be fixed.
It's a weight-neutral approach to health that does not focus on a weight-oriented outcome. Instead, this approach is focused on all the other factors that can impact one's health beyond body weight. In other words, the ultimate goal is to support the patients to become their own experts at their bodies.
What you'll learn in this episode on the non-diet approach anatomy:Mentorship Program
Free Intuitive Eating Guide
Free Professional Training & Resources
Health Beyond Dieting - Studies
Anti-Diet Business Training is essential for any women health entrepreneurs starting their business adventure in the non-diet health approach.
Your business success means women's learning how to ditch diet culture. Your willingness to accept that your business success means more lives transformed is key to your being successful in your professional journey.
In the same way, you ask your client/patient to invest in themselves by working with you, are you investing in yourself to be successful in your business?
Anti-Diet Business TrainingIn episode 2, we discovered why crafting a business strategy is so important to your overall business. That is to say, without the foundation of a strategy, there's very little chance your business will grow and transform hundreds of women's lives.
In today's episode, we will discover the various business models available for you to create your business strategy. A business model is a framework of how you will create value. It answers fundamental questions about the problem you are going to solve, how you will solve it, and the growth opportunity within a given market.
What you'll learn listening to this episode:Mentorship ProgramFree Intake FormsFree Professional Training & Resources
The business transition to the anti-diet model from the traditional model of nutrition can be scary but also can be life-changing.
As with everything in life, how you approach the need for you to transition your business will make the journey scary, filled with anxiety and uncertainties. On the other hand, you can make the journey pleasurable, filled with learnings and growth both personally and professionally.
I want you to take a moment and reflect upon your clients and patients for a moment. When they come to you and you stand in front of them presenting Intuitive eating and the non-diet approach to health.
Does your client feel scared at the thought of not dieting? Hell yes…
Do they feel anxious about potentially gaining weight? Hell yes…
Are they uncomfortable with the uncertainty of not knowing what will happen? Hell yes…
Most of your clients will trust you and move forward following your guidance. That is to say, leaning into you for leadership. As a result, they will face their fears because the pain of staying in diet culture is greater than the one of facing their fears.
This episode is for all of you, Health PRO's, that know that making the business transition to the anti-diet model is the right thing to do but are crippled with fear. I ask you to be as courageous as the people who daily face their fear and ditch diet culture, make peace with their body, and overcome fatphobia.
Rachel's Story of TransitionThe best way for me to express the possibilities that are in front of you is not with teaching but instead with inspiration. And the best way I know to inspire is with lived experience.
I'm welcoming a colleague, a good friend, and a mentee, Rachel Molenda. Rachel will be sharing her lived experience as she transitioned her business to the non-diet model.
What you'll learn listening to this episode on the business transition to the anti-diet model:Rachel's website Rachel's Instagram Fill Your Cup Podcast
Mentioned in the show:Mentorship ProgramFree Intake FormsFree Professional Training & Resources
Women don't diet because they enjoy dieting.
In fact, women who diet do it because they think they have to.
From a very young age, women have been socialized that they are their physical bodies. As a result, women have internalized that their worth is associated with their body and its ability to achieve the expectation from diet culture.
Not sure… let's look at research released by Dove for their 'Self-Esteem Project'. It found that 96% of women in the UK reported feeling anxious about the way they look. Compared with 86% in China, 72% in Brazil and 61% in the US. On the other hand, only 4% of the women in all the countries surveyed would consider themselves 'beautiful'. Consequently, by the time girls reach 17, 78% will be 'unhappy with their bodies.'
Helping women leave and recover from diet culture is a feminist issue.
In today's episode, we will discover why as health professionals, we need to adopt a specific anti-diet approach for women.
What you'll learn listening to this episode on the anti-diet approach for women:Mentorship Program
Free Intuitive Eating Guide
Free Professional Training & Resources
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