UNFOCUSED Show

UNFOCUSED Show

By @paulttranBusiness
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UNFOCUSED Show episodes

  • Stealing a Volkswagen ad + repurposing it to sell franchises

    In this video, I talk about inspiration I receive from ads that are B2C and not even related to the industry - and it's helped me get quite a bit of attention and inquiries to sell franchises.


    This is the post I was referring to in the video: https://www.linkedin.com/posts/paulttran_a-major-reason-mcdonalds-pepper-lunch-restaurants-activity-7201304476782141440-VBK0?utm_source=share&utm_medium=member_desktop


    Hope this inspires you, too!


    Please like, comment, subscribe, and share. I appreciate it so much!

    5 min
  • When buying a franchise, DON'T kill your own deal (and spend more money) this way

    Large, multiunit franchisees already know this.
    But for those entering the space for the first time...
    NOT following this advice is a sure-fire way to:
    • Overpay
    • Overcomplicate; and
    * Potentially kill your own deal
    I find myself saying this at least 3-4 times a month to people, so thought I'd record a 1:37 minute video and help at scale.
    Tell me what you think!
    Do you have any related stories to share?
    Tag a friend who's on this journey, right now!
    And tag your favorite franchise attorneys, below!
    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    2 min
  • Why restaurant loyalty programs SUCK (and how to unsuck it)

    Hospitality leaders have it backwards.

    You're supposed to love people and use tech.
    NOT love tech and make customers feel used.
    A clip from April Porter's podcast - The Infinite Franchisee Show (thank you for having me on!): https://podcasts.apple.com/us/podcast/the-infinite-franchisee-show/id1570422370
    What do you think?
    And who are companies doing this in the right sequence?

    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    3 min
  • Franchising is the hack (a 53-second perspective)

    If Vernon Sanders is right...

    That "experience is a hard teacher because she gives the test first, the lesson afterwards"...

    Then franchising is the alumni student who aced the test, built a successful career, and wants to tutor you.

    Years of hard work, research, mistakes, risks, headaches, sacrifice, and trial to create a winning concept must happen. There are no shortcuts to this.

    BUT...all of these don't have to be solely on you.

    You can borrow the playbook.

    Skip the line.

    Inherit a proven model.

    Benefit from the network effect.


    If you love the concept.

    Believe in the mission.

    Trust your capabilities.

    Follow the system.

    Find strength in the leadership.

    Are proud of what you’re offering.

    Develop and serve others.

    Prioritize scale and systems.

    Are willing to follow the playbook....


    Franchising is the play.

    1 min
  • Letting people steal my franchise idea....is good for business? PART II

    The last video, WHAT IF PEOPLE STEAL MY FRANCHISE/BUSINESS IDEA, got an incredible response (thank you!).

    I forgot to add extra (and critical) insight, proving that sharing everything is a super-profitable strategy.
    Am I wrong, here?
    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    4 min
  • How to "use" Google to sell franchises (or any B2B products + services)

    A brilliant way to hijack something people are familiar with (Google and search engines) to bring awareness to what you're selling.

    Subscribe and turn on 🔔🔔🔔 for more goodies!
    http://unfocused.video
    ADDITIONAL CONTENT
    LinkedIn: http://www.linkedin.com/in/paulttran
    Podcast: http://www.unfocused.show
    Twitter: http://www.twitter.com/paulttran
    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    1 min
  • Making $1 million serving weirdos (+ hot sauce) at my restaurants

    The easiest way to build a profitable, enjoyable, and scalable business isn't to serve as many people as possible (wait, whuuut).

    Listen in and tell me if you agree!
    Please subscribe, like, and comment so that this helps my fellow small business owners!


    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    4 min
  • What if someone STEALS my brilliant franchise idea?

    "What if they steal my business idea?"
    "What if they know what's in the secret sauce?"
    "What if they discover my supplier/technology?"
    Those are common questions I get from aspiring and new franchisors.
    Listen in for my answer (and hint: those are the wrong things to put your eggs in)
    Do you agree?
    Am I missing anything?

    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    5 min
  • Restaurant owners won't like this (but you must do this to grow)

    There's ONE THING restaurant owners need to do, to increase:
    🛫 Pales
    🛫 Profitability
    🛫 Throughput
    🛫 Consistency, and
    🛫 Scalability
    It's a paradox that must be followed (or disbey at you rown risk) and will require the removal of sunk costs, pride, comfort, and ego.
    Troy Hooper, CEO of Pepper Lunch, shares this at Presidents Panel, hosted by the California Restaurant Association.
    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    1 min
  • Defending restaurant margins, INSTANTLY + WITHOUT RAISING PRICES

    CEO Troy Hooper spoke at the California Restaurant Association Presidents Panel, a few months ago; and one of the hottest discussions was how to defend restaurant profitability:

    ✅ From constant attacks of rising costs and regulations; and
    ✅ Without customers' having to carry the load
    I clipped this one-minute, forty-five second answer.
    Please watch and repost, so that it helps as many of our peers as possible!
    The restaurant industry will be here, forever. What are other ways we operators can be here forever, too?

    If you found this episode valuable, please support me (it’s free and quick!) by:

    • Following me on X/Twitter: http://www.twitter.com/paulttran

    • Subscribing to my YouTube channel: www.unfocused.video 

    • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran 

    • Subscribing to my newsletter: https://effaround.substack.com/

    2 min

About UNFOCUSED Show

From the publisher's feed

Focus is overrated - I’m curious about lots of things || God, NFTs, investing, entrepreneurship, bettering myself, franchising, sales, memes, and microfinance.