Unfold Podcast

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Most filmmakers think a producer is “nice to have.” In reality, a great producer is the operating system of your production — protecting budgets, aligning clients, and freeing creatives to do their best work.

In this episode, we break down exactly what producers do, when to bring one in, and how a 10–15% producer fee can save you thousands by preventing scope creep, schedule slips, and costly reshoots. We map the producing stack (EP, Producer, PM, AD, PAs), share real before/after examples from our own jobs, and show how adding a producer lets you scale beyond one project at a time without burning out.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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Most creatives undercharge because they don’t ask the right questions.
In this episode, we break down the exact client intake process we use before taking on any job — including the 4 questions that helped us raise our rates, avoid burnout, and finally separate portfolio work from profitable work.
Whether you're a freelance filmmaker, agency owner, or content creator, this system will help you qualify clients faster, protect your time, and price with confidence.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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Running your video business solo might feel like the smartest way to keep more profit… but it’s actually the fastest way to stall your growth — and stay broke.

In this episode, we share how trying to do everything ourselves on a $25K project led to burnout, delays, and lost opportunities. You’ll learn why refusing to delegate is costing you money, and how to start building the right team so you can scale without sacrificing quality.

We break down the five stages of growth for filmmakers and production companies, from solo gigs to running a fully specialized crew — and exactly when to bring in specialists like editors, colorists, and sound recordists.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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We poured everything into this spec project — time, money, reputation — and nearly lost it all. In this episode, we break down the critical mistakes that almost derailed our biggest production to date, and how we salvaged it just in time. Whether you're a filmmaker, content creator, or just curious about what it really takes to pull off a high-stakes spec project, this episode is packed with hard-earned lessons and behind-the-scenes insights.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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In this episode of Unfold, we dive deep into the real lessons learned from building a successful video production company from the ground up. Over the past four years, we’ve scaled Tenfold Productions to work with top-tier brands, land six-figure projects, and create a career we genuinely love. But it wasn’t easy—it took years of trial, error, and strategic growth.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

In this episode of the Unfold Podcast, the founders of Tenfold share the real story behind building their video production company from scratch. From early struggles, hard lessons, and managing partnerships to learning the business side of filmmaking, we dive deep into what it truly takes to succeed in the production world today. If you’ve ever wondered whether starting a video production company is the right move for you, this conversation is your roadmap.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

In this episode, we break down the 10 essential lessons every filmmaker needs to scale from small $2,500 projects to six-figure commercial campaigns. Drawing from years of hands-on experience, we share the strategies, mindset shifts, and business skills that helped us land $100K+ productions. From mastering spec work, building systems, and reverse engineering success, to positioning yourself as a specialist and understanding pricing and scope, this episode is packed with actionable advice to accelerate your growth as a cinematographer or production company owner. Whether you're just starting out or looking to level up your filmmaking business, these lessons will help you avoid costly mistakes and build a sustainable, high-value career.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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Commercial cinematographer Zachary Guy breaks down the real reason clients hire DPs—and it’s not just the pretty pictures. From spec work to soft skills, Zach shares how he built a sustainable career by mastering the business side of cinematography, developing his reputation, and creating work that reflects the projects he wants to be hired for. If you're a creative looking to turn your passion into consistent paid work, this episode is a must-watch.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

Want to become a working cinematographer but don’t have the perfect gear or clients? In this episode, Zachary Guy shares how he built a career by creating strategic spec work, focusing on story over equipment, and mastering fundamentals. Learn how to design impactful shots, develop a reel that gets noticed, and build a network that opens real opportunities. 

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction