Unfold Podcast

Send us Fan Mail

Why do some cinematographers earn thousands per day — and how do they actually justify those rates? In this episode, we break down the real business behind filmmaking: how creatives learn to price their work, negotiate with confidence, and communicate value to clients. From getting paid for the first time to landing high-end commercial gigs, this conversation is essential for any filmmaker ready to level up and get paid what they’re worth.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

Struggling with pre-production on a micro-budget shoot? In this Q&A episode, cinematographer Zachary Guy breaks down how to handle clients, what pre-production steps matter most, and how to build a small but effective crew. Whether you're a solo creator or building your video business, you'll learn how to present yourself professionally, align with clients, and elevate production value—no matter the budget. Ideal for filmmakers, DPs, and creative entrepreneurs looking to improve their workflow and confidence on set.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

What’s the difference between a videographer and a true cinematographer? In this episode, Zachary Guy breaks down the mindset shift, intentionality, and process that separates run-and-gun shooters from professional DPs. Learn how pre-production, lens choice, lighting, and storytelling can transform your work — even on corporate gigs. Perfect for aspiring cinematographers, freelance videographers, and filmmakers ready to level up.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

Tired of doing great work for low pay? In this episode, we break down exactly what changed in  mindset, pricing, and positioning that helped us start landing high-value commercial projects. We share real lessons from undercharging, getting ghosted, and watching others charge 10x for the same deliverables. This is about understanding how to present your value, speak to clients, and build a sustainable creative career. If you're stuck in the low-budget loop, this video will show you how to break out of it.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

A great reel and big ideas aren’t enough to get hired as a director. In this video, we break down the real reasons why most emerging directors stay overlooked — from unclear communication to not knowing how to lead a team. You’ll learn how top directors win trust, get paid, and deliver creative that solves actual problems. Whether you're just starting or trying to level up, this is the mindset shift you need. Watch this before your next pitch.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

If you’re stuck trying to level up from low-budget gigs or can’t seem to land the kind of work you actually want to do—this episode is for you. We break down the real steps filmmakers need to take to build a portfolio that attracts high-paying clients. We walk through the mindset shift from waiting to be chosen to actively reverse-engineering your dream career. You’ll learn how to use spec work strategically, how to find your creative voice, and why packaging and positioning matter more than ever in 2025. Plus, we unpack common pricing mistakes and how to finally get paid what you’re worth.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

Stuck doing $500 gigs that drain your time, energy, and creativity?
In this episode, we break down how we finally broke out of the low-budget loop that held back my filmmaking career for years. If you're a DP, director, or creator who feels overworked and underpaid, this video walks you through the exact mindset shifts, client strategies, and work habits that helped us transition into bigger commercial projects—with better pay, more creative control, and clients we actually wanted to work with.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

You planned the shoot, assembled the crew, locked the location—but what really happens when you finally step on set? 

In this episode of the Unfold Podcast, we sit down with Hwanjoe to unpack the entire shoot day of his latest spec commercial. From last-minute weather changes to unexpected pivots, we break down everything that went right (and wrong) during production. 

Jason and Hwanjoe dive into what it actually takes to lead a set, manage a crew, direct non-actors, and stay adaptable when things go off-script.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

Thinking about turning your freelance video work into a full-blown production company? In this episode, we break down the biggest differences between working solo and building a scalable creative business. From understanding sales and branding, to finding the right clients, building a network, and knowing when to say no — this is the roadmap we wish we had when we started.
Whether you're a solo videographer looking to level up, or an aspiring commercial director trying to break into bigger projects, this episode lays out the realities (and myths) of running a successful video production company in 2025.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

When you’re early in your creative career, every project feels like an opportunity — but taking the wrong jobs can actually slow your growth, drain your energy, and damage your reputation. In this episode, we dive deep into the hard lessons we learned by saying "yes" too often, the hidden costs of bad clients, and why niching down can fast-track your career.
We also break down whether it's smarter to stay freelance or work full-time, how to know when to pivot, and why finding mentorship can shortcut years of trial and error.
If you're serious about growing a sustainable creative business, getting better clients, and building a career you're proud of, this episode is for you.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction