Unfold Podcast

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Everyone thinks they’re ready for a $10K job… until they get one. In this episode, we break down the hard lessons we learned taking on big-budget projects before we had the systems, skills, or team to handle them. From two-month coloring spirals to completely mismanaging budgets, this is a transparent look at what actually goes wrong when you get more money than you're prepared for—and how to fix it.

We talk pre-production, color workflow, team building, client communication, and the real reason most filmmakers plateau. If you’ve ever said “I just need a bigger budget,” this episode is for you.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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In the first episode of our new mini-series, we follow Hwanjoe as he prepares for a spec commercial—with guidance from Jason. From developing the concept and pitching it to a brand, to assembling a crew and locking in pre-production—this episode pulls back the curtain on everything that happens before a single frame is shot.
If you’ve ever wondered how real commercial work comes together—or what it actually takes to level up as a director—this is the episode for you.
Watch as we turn a simple idea into a full production.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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Every filmmaker has that one project they wish they could take back. In this episode, we break down the single mistake that’s ruined more shoots than we can count: skipping pre-production. 

We’re unpacking the exact moment we realized we had to change how we work — and the 9-step system that saved our projects (and our sanity). 

Whether you're a solo shooter or scaling up to commercial work, this episode is packed with practical insights on how to never show up unprepared again.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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No fluff. No ego. Just 52 minutes of raw, practical advice every creative needs to hear.
In this episode, we break down the hard truths that no one talks about—why your projects keep falling apart, how to actually level up as a creative, and the systems you need to build if you're serious about filmmaking as a career. We dive into team dynamics, the art of debriefing, avoiding burnout, dealing with client revisions, and learning how to grow without losing your mind.
Whether you're just starting or already deep in the trenches, this is the episode that will force you to look at your process, your mindset, and your future with brutal honesty.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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If I had to start over from scratch—no connections, no clients, no gear—this is exactly how I’d rebuild my creative career.

In this episode, we unpack the painful journey of undercharging, battling imposter syndrome, and struggling to position yourself as a professional filmmaker. From the confidence gap to quoting with clarity, we walk through the mindset shifts, tactical systems, and hard lessons that took us from $500 gigs to high-budget commercial work.

Whether you're just starting or looking to realign your path, this conversation is about getting clear on your direction and building it brick by brick—with or without a budget.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
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Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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Imposter syndrome is one of the biggest hidden roadblocks for creatives—and most of us don’t even realize when it’s happening. 

In this episode, we unpack how imposter syndrome actually shows up in your work, what it feels like in real time, and how it can quietly derail your growth as a filmmaker. We talk about how comparison, perfectionism, and pressure to succeed can spiral into creative burnout—and more importantly, how to break that cycle. 

If you’ve ever doubted your abilities, questioned your progress, or felt like you’re falling behind, this one’s for you.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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In this episode, we dive deep into the mindset shifts and strategies every filmmaker needs to level up—especially when it comes to raising your rates and building a sustainable creative career. We break down why imposter syndrome is so hard to shake, how positioning can unlock better opportunities, and the underrated power of spec work when you're trying to grow. 

Whether you’re stuck pitching low-budget jobs or unsure how to charge more, this episode will help you see yourself—and your work—differently. 

If you're serious about moving from videographer to trusted commercial filmmaker, this one’s for you.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

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If you're stepping into the world of directing or trying to level up, these are the four tips we wish someone told us sooner. We break down the real skills directors need beyond just having a good eye: from communication and vision to execution and consistency. 

These aren’t theoretical, these are the lessons that have shaped how we run sets, win trust, and lead teams. 

Whether you're just starting or refining your craft, this episode is for you.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

In this episode of the Unfold Podcast, we break down the Value Trifecta—a framework we’ve developed after years of navigating the creative industry. If you're trying to stand out, raise your rates, or land higher-level work, this episode is your blueprint. 

We dive into Optics, Execution, and Consistency, and how mastering all three can change how you're perceived—and what you get paid. 

Whether you're a freelance filmmaker, director, or building a production company, this conversation will help you level up.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction

Send us Fan Mail

In this episode of the Unfold Podcast, we sit down with Director of Photography Zachary Guy to unpack his wild transition from studying aerospace engineering to becoming a full-time cinematographer. 

We trace the steps that shaped his career: building drones in his garage, falling in love with editing, finding purpose through storytelling, and finally joining Tenfold. 

If you’ve ever wondered how someone actually becomes a working DP, this episode lays it all out—the doubts, the pivots, and the moments that changed everything.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
-----
📲 Follow us on Instagram
Adrian Anvari: https://www.instagram.com/adriananvari/
Jason Dam: https://www.instagram.com/iamjasondam/
----
Follow Tenfold Production: https://www.instagram.com/tenfoldproduction