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Ash & Kane discuss unique and creative ways to market a podcast, going beyond traditional methods. They explore various examples, such as Joe Rogan's use of YouTube clips to break down long-form interviews into shorter segments, the interactive approach of the true-crime podcast "Serial," and the innovative strategies employed by Hey Mr. Jim in engaging with their audience.

They also touch on the success of "Call Her Daddy" and "Lore" in expanding their podcast content into other mediums like TV shows, books, and live tours. Kane shares insights on leveraging partnerships with other podcasts, utilising public speaking opportunities, and engaging with listeners to enhance podcast marketing efforts.

KEY TAKEAWAYS

• You can provide resources to go along with your episodes, for example, a true crime podcast might give maps, documents and other evidence on their website.
• There are clever ways to build communities and USPs to help market your podcast, Serial podcast has a phone in number for people to give their verdict on crimes for example which helped them go viral.
• As people can’t comment on your podcast, it can make it more challenging to build a community but what you can do is guide them to engage with you via a review!
• Think of unique ways you can engage your audience with each episode, how can you include them and make them part of the show?
• Always think about how you can reuse content to help you market your show
• Be smart with how you introduce guests on your show, can you have them talk about being on your show in your episode to reuse later for your marketing?

BEST MOMENTS

“I don’t get why true crime podcasts are so big”

“That did help this show go really viral because it was unique”

"Sometimes you have to reevaluate what your content is”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]