Non-alcoholic beer has had a substantial rise in sales and popularity over the last couple years with a large segment of drinkers becoming more conscious of their health. But NA beer has a lot to overcome including a stigma of bad taste, expensive equipment to make it and small market shares. The guys talk about what they think of modern NA beers and how much growth they think it could see.

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Over the last few months some big beer companies have sold off craft acquisitions they previously made while some legacy brands have sold to newer, younger companies. What does this mean for the craft segment and industry. Is it the death of craft in the making. The guys discuss.

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Craig Thorn is the creator of the BAOS Podcast in Canada where he talks about beer and other shit. Get it? Mike and Kevin welcome Craig on to talk about the Canadian beer scene, hip hop and his strange love for the Sunshine State.

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With a beer market that has become saturated and stagnant many are asking "Who is our target market?" Things aren't easy with competition from ready to drink (RTDs) cocktails, seltzer, hard juices and spirits themselves. Mike and Kevin discuss where breweries are looking to in order to grow sales.

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The terms craft beer and local have been synonymous with each other since craft became a thing but what exactly does it mean? And does local really matter int he scheme of things with customers? The guys talk about that.

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Our friend and former co-host Phil Palmisano from Canarchy stops by to catch up with us in the year plus since he left the show. We talk about his position within the company plus what he is seeing in the market, sales wise.

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Over the last number of years businesses have started to become more open about making statements in regards to social and political issues. Breweries are amongst them. Mike and Kevin discuss breweries taking activist roles in their social media and core values.

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Social media is an unavoidable avenue in marketing. The guys talk about how important it is not just for the delivery of the brand's message but if it is necessary for the collection of information about the trends and news of the industry.

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Sam Phanor has had quite a journey in starting Savage Lyfe Beer Co. He served 2 tours of Iraq, worked in law enforcement and created a non-profit raising money for survivors of human trafficking. Now he is focused on creating all barrel aged beers in South Florida. Listen to our conversation with Sam and his love of community and giving back.

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Everyone seemingly wants to be a critic. When you have Yelp, Untappd, Google and a plethora of blogs almost anyone can play an authority of a specific thing. Mike and Kevin discuss this and who really should hold weight on ratings.

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