Unity is one of the most popular game engines in the world, powering everything from a solid chunk of the mobile gaming universe to bigger console and PC games. Last week, it managed to annoy basically all of its customers by announcing a new, highly extractive pricing model.

In this episode, we dive into what a game engine does, the rise of Unity, and why making everyone who uses your product homicidally angry is the bold marketing move of 2023.

Links

• Unity plan pricing and packaging updates - Unity
• Unity plans to change its disastrous new pricing program - The Verge

See omnystudio.com/listener for privacy information.