In a Best Practices first, Kenny Berger is joined by two guests from different firms—trial lawyers Chris Finney (Finney Injury Law) and Joe Fried (Fried Goldberg). Together they dig into a simple idea: juries connect to what’s universally human - family, health, freedom, independence - and how to build your whole case around it.

You’ll hear about:

• How to use even limited voir dire to surface shared values and form a team
• How to frame the trial as a simple choice about valuing what matters
• Why authenticity and vulnerability drive credibility in the courtroom

Whether you’re weeks from trial or planning a focus group, this conversation offers a practical framework: speak to what matters to all of us, build the case around it, and let the verdict follow.