Unlearn Everything

“Once you figured out the foundation of your business, then the other pieces fall in place because you're very clear on your company's purpose,” says host Deevo. As owners of a creative agency, hosts Deevo and Lisa understand that social media can be confusing for businesses to navigate. With this in mind, the hosts answer the most common question their clients ask them: What is the difference between brand and direct marketing?

Before you can successfully market your business, you need to understand the foundation of your business. You can think your product is incredible, but if your brand doesn’t have a clear message or purpose, consumers will not understand what you're doing or why they should give you their money. Although it may seem that all you need to do is design a logo or dump money into Google ads, there is a lot more to brand and directing marketing for a company to last.

Tune into this week’s episode of A Little Impolite Podcast for a clarifying conversation on business marketing. Learn more about the order of an effective marketing plan, why you need to hone your company’s voice, and how you need to partner with the right people to see results.

Quotes

• “It's like going into a marriage. You need to make sure that you're partnering with the right person and that your voice is still coming out.” (9:40 - 9:46) [Lisa]

• “The logos and all those things that people are selling you, that's your brand design. Those do have critical functionality for your business. Still, those don't come until you've sorted out your brand messaging, value proposition, purpose, and problems you’re solving. Once you figured out the foundation of your business, then the other pieces fall in place because you're very clear on your company's purpose.” (11:33 - 12:01) [Deevo]

• “Just because you love it and think it's perfect doesn't necessarily translate to what your buyer wants. You have to be able to craft a message that resonates with the person buying your product.” (19:40 - 19:52) [Deevo]

• ‘If you're only putting your money into direct marketing, and you don't have any brand messaging or clarity or purpose behind it, it's not a sustainable model.” (25:07 - 25:16) [Deevo]

• “We're in a time frame where we can use all of the great social media aspects at our disposal, branding, direct marketing, all those things that have the opportunity to launch our businesses quickly. And if done right, we can be in that productive stage right away.” (35:21 - 35:39) [Lisa]

Links

Deevo Instagram | @fusionphotog

Lisa Instagram | @lisastaffphoto

Business Instagram | @sproutconnectors

YouTube: https://www.youtube.com/channel/UCn4C58U6MRnBaJP8NOknYHg

Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-body-business/id1360851323

Podcast production and show notes provided by HiveCast.fm

“Nothing deflates you faster than someone not responding to your amazing photograph,” explains host Deevo. As professional photographers, hosts Deevo and Lisa are well aware of the good and bad sides of the photography industry. Even though you can get all the accolades in the world, humbling days just come with the territory. In today’s episode, Lisa and Deevo pull back the curtain on taking photos for a living.

Many people fail to grasp the work that goes into professional photography. From communicating with demanding clients to ghosting inquirers to dealing with drunk brides, Deevo and Lisa have dealt with it all. Although there are many annoying aspects of the job, Deevo and Lisa are proud of what they do: capturing special moments in people’s lives.

Tune into this week’s episode of A Little Impolite Podcast for a demystifying conversation on the life of a photographer. Learn more about people’s “good sides,” bridesmaids who act like bridezillas, and why you should always be considerate of other peoples’ professions.

Quotes

• “Nothing deflates you faster than someone not responding to your amazing photograph.” (8:25 - 8:30) [Deevo]

• “Seeing a photograph of yourself or seeing yourself in a video never looks like how you see yourself every morning in the mirror.” (9:02 - 9:10) [Deevo]

• “If you're doing a good job, people will recommend you. And you don't ever want to hold it over someone else. Let's be good humans. Let's just recommend people because they did a good job.” (16:58 - 17:16) [Lisa]

• “We need to be considerate of other people in their professions. What we think they do, we never see behind the curtains what they're actually putting into it or the experiences they’ve had to bring them to that professional point.” (18:50 - 19:03) [Lisa]

• “Let us do our job. You're paying us a lot of money to do this. We understand what we're supposed to accomplish. I don't need you to come over here, hold my hand, and tell me where and when to go.” (24:30 - 24:39) [Deevo]

• “People don't know your business. When you're in it every day, you're the expert. And people think that they know about Photoshop. So, you run into many situations where people say, “Can't you just airbrush that out? People haven't airbrushed anything in, I don't know, like 30 years. Second, there's not an easy button that you just push, and it's done. So, if you can wipe the snot off your baby's noses, it makes it easier for us, right? “You can just Photoshop that.” (36:29 - 37:02) [Lisa] 

Links

Connect with A Little Impolite:

Deevo Instagram | @fusionphotog

Lisa Instagram | @lisastaffphoto

Business Instagram | @sproutconnectors

YouTube: https://www.youtube.com/channel/UCn4C58U6MRnBaJP8NOknYHg

Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-body-business/id1360851323

Podcast production and show notes provided by HiveCast.fm

“When you don't fit in, you don't survive. That's the survival mechanism that's instilled in us,” says Katie Wallace, Founder of Hux Sustainables. After almost going to jail at nineteen, Katie has been on a path to spiritual, mental, and physical healing. Now a writer, marketer, and most importantly, a healer, Katie helps others break their cycles of unhealthy behaviors that prevent them from leading authentic lives.

Katie reminds us that our body knows when we don’t want to do something, although we often ignore these signals due to societal pressure. However, we can sift through the anxieties that prohibit our growth through meditation or by simply sitting alone with ourselves. Although saying no may seem impossible, we ultimately have the power to choose what we take on and what will provide us meaning.

Tune into this week’s episode of A Little Impolite Podcast for a straightforward conversation on letting go of people-pleasing. Learn more about people’s tendency to conform, Katie’s definition of “enoughness,” and how to tune into your body to understand your wants and needs.

Quotes

• “When you don't fit in, you don't survive. That's the survival mechanism that's instilled in us.” (15:55 - 16:01)

• “If someone is telling you they have all the answers to your problems, run away. If someone is not holding their ideas very loosely, or if they don't refer to them as an experiment, or this is just something that has worked for me, run away, because they ain't got it.” (20:06 - 20:23)

• “If you only go with the status quo, you don't know that when you go to that person, you're only going to get regurgitated thoughts. It's just the ability to reason and to think for yourself and to be able to speak to what your truth is, even though it's uncomfortable.” (33:54 - 34:40)

• “Our body is constantly sending us messages. Our mind is constantly sending us messages, but we're so busy distracting ourselves from these messages because they are uncomfortable. That's the thing. They're uncomfortable, and it's going to be uncomfortable a lot of the time. The only way to know what your line is is to tune in.” (45:33 - 45:53)

• “The moment you start to think, “Oh, yeah, I'm giving the people what they want, this is what they need to hear,” that's when you've separated yourself. You've created that separateness.” (1:08:32 - 1:08:42)

• “Enoughness is just a place of acceptance. It doesn't mean that you want to stay there or mean it's the best way to be. It allows you to grow and evolve into something else because you're not resisting what is.” (1:13:51 - 1:14:07)

Links

For Katie Wallace:

Website | https://www.katiewallacehux.com

Instagram | @katiewallacehux

For A Little Impolite:

Deevo Instagram | @fusionphotog

Lisa Instagram | @lisastaffphoto

Business Instagram | @sproutconnectors

YouTube: https://www.youtube.com/channel/UCn4C58U6MRnBaJP8NOknYHg

Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-body-business/id1360851323

Podcast production and show notes provided by HiveCast.fm

“Our timeline of civilization is at least double, if not far more than double, the age of what we know,” says Matt LaCroix, Writer, Philosopher, and Scientist. Since the age of twenty-two, Matt has written two books and is currently working on a third related to physics, quantum physics, and unknown histories of ancient civilizations. Although he writes about complex topics, Matt writes in a digestible way while encouraging his readers to investigate deeper about human history.

According to Matt, sophisticated human civilizations had risen and fallen way before the year we were taught humanity was born. By walking through the lost civilizations’ surviving texts and megalithic landmarks, Matt makes a case for our history being way more involved than we previously believed. Although Matt’s theories go against the mainstream, he encourages the listeners to have an open mind, research for themselves, and recognize that this is the greatest time to be alive.

Tune into the inaugural episode of A Little Impolite Podcast, formerly known as Mind, Body, Business, for an illuminating conversation on the most mind-blowing facts about human history. Learn more about the real origins of human beings, the truth behind Atlantis and the Egyptian Pyramids, and why this information is excluded from our education system.

Quotes

• “We need to understand science, geology, and climate and have a basis for some of those things. But we need to be open-minded and say, “Well, maybe this thing isn't quite right, and maybe this thing isn’t quite right.” We need to rethink how these pieces fit in.” (9:26 - 9:46)

• “All around the world, we have these ancient megalithic civilizations that created these massive block temples and pyramids that are so sophisticated and aligned to the stars in the Earth’s energy centers that we still don't understand how they did it.” (23:39 - 24:00)

• “Our civilization timeline is at least double, if not far more than double, the age of what we know.” (27:12 - 27:19)

• “There are these great secret societies and empires that have been battling throughout history to erase the other side to rewrite the entire story.” (1:02:00 - 1:02:07)

• “Imagine 8 billion co-creators coming together with their consciousness and raising it to a certain vibrational level. We will evolve our consciousness to the next stages and have the technological means to prevent our own destruction.” (1:46:59 - 1:47:13)

• “We are so much more advanced than we're told. And we can reach something multi-dimensional, something that's beyond the physical form.” (1:47:18 - 1:47:30)

• “So understand that all the darkness and all the evil that exists here today…understand that this is the greatest time in all of human history to be alive.” (1:49:30 - 1:49:57)

Links

Connect with Matt LaCroix

Youtube: https://www.youtube.com/c/MatthewLaCroix

Instagram: https://www.instagram.com/thestageoftime/

Podcast production and show notes provided by HiveCast.fm

After almost going to prison when she was 19, Katie decided she NEEDED to change.  

This immense catalyst launched her on a journey that would prove to alter the most fundamental aspects of her day-to-day existence. Where once she was closed off, Katie completely blossomed in a mental, physical, and spiritual sense.  

Katie currently helps conscious brands grow through her marketing and writing efforts.  

It was an absolute pleasure to speak with her.  

Find Katie on LinkedIn: https://www.linkedin.com/in/ACoAAA4uacIBzg1eDUis4s5o4B7vfx1W9aECz9Q/ 

Find Katie on Instagram: https://www.instagram.com/katiewallacehux/

We learn so much from those we've worked with. Whether they be bad experiences, great experiences, or a roller coaster ride all-around - there's never a time where we don't learn.  What are your favorite client stories?

Wylie McGraw is a former star pitcher, competitive bull rider, and 3-tour combat veteran turned Performance Accelerator for CEOs, Executives, Entrepreneurs, and Public Figures.  

In his own words, his purpose is to "radically transform those in positions of influence and into their highest performing selves, both personally and professionally." He does so by "pushing them far beyond their limits through the eruption and eradication of the stresses, sacrifice, and suffering they've endured to reach their current level of success."

In this podcast Deevo and Lisa discuss:  

- The importance of trust, authenticity, and meaning in regards to those you associate with. 

- How we brand ourselves and our companies with what we say and do. 

- How success in business comes down to one, super important factor. 

- The supreme importance of trust in building a business/brand.  

These are only a few of the esoteric topics being covered. Listen to the entire thing, and you'll learn much more.  Drop a comment below with your candid thoughts!

Ashley (The Conscious Publicist) is a PR and Media Strategy agency that works with conscious thought leaders to elevate their influence & authority through aligned PR & media strategies.  Ashley is personally on a mission to create a more holistic, cohesive, and heart-centered approach to branding, communications, and business development.  

Ashley believes that in order for good things to come your way: 

- You need to believe that you deserve them.  

- That the elevator to success is out of order. You'll have to use the stairs... one step at a time. 

- You cannot reach your highest potential by playing it safe. You've got to take some risks. Nothing changes, if nothing changes.

Lily Allen-Duenas is an international yoga teacher, host of the Wild Yoga Tribe Podcast, a meditation teacher, a vegan nutritionist, and a holistic health coach.