If you’ve been hustling on Instagram or LinkedIn hoping dream clients magically slide into your DMs, you’re not alone. But here’s the truth: posting once a week or chasing the algorithm isn’t a system.

In this episode of From Crickets to Clients, Nat & Tom break down their $100K Webinar Framework — the exact 5-part system they’ve used to consistently turn one presentation into six figures of consulting work. You’ll learn:

·       Why a single webinar can outperform months of social posting

·       The 5 key elements every high-converting webinar must include

·       How to structure your story, teaching, and pitch so dream clients book calls with you

·       Real examples from their own consulting business and client wins

🎁 Plus, don’t just listen — steal the exact framework. Download your free $100K Webinar Template at unleashyes.org/100kwebinar.

If you’re ready to stop throwing spaghetti at the wall and finally have a system that converts attention into clients, this is the episode that changes everything.

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

Most K–12 consultants are hustling hard — posting, networking, trying every tactic they see online — and still hearing crickets.

The truth? Hustle and heart aren’t a business strategy.

In this kickoff episode of From Crickets to Clients, Tom Schimmer and Natalie Vardabasso reveal the 3 simple systems that took them from side hustling to nearly 7-figure consulting businesses.

You’ll discover:

·       Why consistency is a muscle, not a personality trait

·       The difference between getting noticed and getting hired

·       How to sell with confidence (without ever feeling pushy)

·       The overlooked system that gives you both client results and your time back

If you’ve been throwing spaghetti at the wall and waiting to see what sticks, this episode will give you the clarity you need to finally grow your consulting business on purpose.

👉 Hit play now and learn how to stop guessing — and start scaling.

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

Are you a K–12 consultant tired of hustling, posting, and hearing nothing but crickets?

In this limited series, From Crickets to Clients, Tom Schimmer and Natalie Vardabasso pull back the curtain on the exact systems that took them from side hustling to a combined yearly revenue of nearly 7-figures in their education consulting businesses.

Across 5 progressive episodes, you’ll learn:

• The 3 systems that help you scale 10x faster
• The $100K webinar framework (and how to steal it)
• The social posts that consistently landed clients
• How to run sales calls that convert without feeling pushy
• Your 90-day roadmap to go from crickets… to clients

No fluff. No gatekeeping. Just the step-by-step strategies to finally turn your expertise into a thriving business.

👉 Follow now and get ready to build your consulting business on purpose.

Back-to-school energy hits different when you know you’ve outgrown your role. But what if this was the year you finally started your consulting business — for real?

In this episode, we’re sharing the five things we’d do if we were starting from scratch this fall:✅ The mindset shift that changes everything✅ The habit that builds unstoppable momentum✅ The system we wish we built sooner✅ The easiest offer to launch before the holidays✅ The biggest mistake that keeps educators stuck

If you’re ready to stop swirling and start moving, this episode is your game plan.

🎧 And don’t miss our upcoming From Crickets to Clients series — dropping next week!

Resources:

>> Grab the Educators’ Business Blueprint on summer sale for just $47!

>> FREE Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

Think you need a fancy title, a website, or another degree to get hired as a consultant or speaker? Think again.

In this episode, we’re breaking down what actually builds credibility, and spoiler alert: it’s not your credentials. It’s your receipts.

You’ll learn:🎯 What receipts are (and why they matter more than your résumé)🧠 The 4 types of receipts that get you booked as a consultant or speaker🙌 How to uncover and leverage your real-world impact to become in-demand

Whether you’re already sharing your work or still sitting on your genius, this episode will help you claim your credibility and start getting paid for the transformation you’ve already led.

💥 Ready to go from invisible impact to booked-out consultant? Book a free clarity call for the Unleash YES Bootcamp → [SNAG A TIME]

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

They were terrified to be seen online. Now they’re building a brand that’s impossible to ignore.

In this episode, we sit down with Kristy Cognata and Lauren Staats, two instructional coaches who turned their fear of visibility into a thriving business. When we first met them, even the thought of sharing their names online made them panic. Today? They're confidently posting on LinkedIn, building an engaged community, and launching their first group offer for instructional coaches under their new brand, Lime Lotus.

We talk about:

·       What pushed them to leave the system and start something of their own.

·       How they crafted a shared niche that reflects both of their stories.

·       The mindset shifts that helped them move through fear and into bold action.

·       Why LinkedIn became their platform of choice—and what’s working.

·       What they wish every educator knew about stepping into entrepreneurship.

If you’ve been hiding behind the scenes, unsure if your voice matters—this one will light a fire in you.

🚨 Want to work directly with Tom & Nat? There’s one week left to join the summer cohort of the Unleash YES Bootcamp. Book a call with them to see if it’s a fit for you → [Snag My Spot!]

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

What if you could sit in on a real coaching call and hear exactly how educators are turning their expertise into powerful, profitable businesses?

In this special episode, we take you behind the scenes of the Unleash YES Bootcamp to listen in on a group call as we help four incredible clients. You’ll hear us coach them live on some of the most common questions we get:

✅ How do I price my offer so I’m not more expensive than my competitors?✅ Can I sell to individuals and schools without having to build two different businesses?✅ Are district leaders really going to hire me through social media?

This episode is packed with clarity, strategy, and the mindset shifts that move you from stuck to scaling. If you’ve been curious what it’s like to get coached by us—this is your front-row seat.

💥 And if want to make your summer break a breakthrough?

We’ve opened up our calendars for the next two weeks to enroll the July 3rd cohort of the Bootcamp. Let’s build your business—together.

🔗 Book your call now → [Schedule]

Resources:

>> The Educators Business Blueprint: Find your first clients in just 2 days!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

You’re not stuck because you’re unqualified. You’re stuck because you’re doing things that look like business-building… but aren’t.

In this episode, we break down the 3 biggest mistakes educators make when launching a learning-based business—and how to fix them before they sabotage your momentum.

You’ll learn:

• Why selling ideas (instead of outcomes) is killing your sales
• How perfectionism hides behind constant rebranding and research
• Why all-or-nothing thinking is keeping you inconsistent and invisible

We also share the story of Lauren and Kristy—two “accidental entrepreneurs” who were terrified to show up online… until they realized their story was the strategy.

If you’re overthinking your next move, disappearing after every flop, or secretly avoiding visibility—this episode is your mirror and your map.

🎁 Want a 2-day shortcut out of overthinking and into real momentum?

Grab the Educators Business Blueprint: https://www.unleashyes.org/ebb

🧡 If this episode helped, leave a review and email a screenshot to [email protected]—we’ll send you one of our favorite business books as a thank-you.

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

If you’ve ever been the “go-to person” at work—but never gotten paid what you're worth—you’re going to feel deeply seen in this episode.

Meet Aimée: a full-time instructional coach who spent years giving away her best ideas for free—until she realized her expertise was worth more. With no business background, and limited time outside her job, she joined our Bootcamp, got clear on her niche, designed her first offer, and made her first sale.

Want to take the first step like Aimée did? Start with the Educators Business Blueprint—our 2-day roadmap to building a purpose-driven business plan—no experience required!

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for $47!

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

If you’re stuck overthinking your business idea — constantly “too busy” to start but secretly craving a new chapter — this episode is for you.

Today, we're pulling back the curtain on the exact launch strategy we used to build Unleash YES... before we had a finished offer, a polished brand, or even a website.

Instead of waiting until everything was perfect, we started working with real people — what we call "guinea pig clients" — and it changed everything.

Inside this episode, you'll learn:🔹 Why starting messy is smarter (and faster) than waiting to feel ready🔹 How working with real clients builds clarity, confidence, and momentum🔹 Why co-creating your business with humans is the ultimate launch strategy

If you’re ready to stop sitting on your dreams and start making real moves, this episode is your permission slip.

Resources:

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.