You don’t need an MBA or a huge following to land your first paying clients — you need a clear plan. In this final From Crickets to Clients episode, Tom and Nat walk you through their proven five-step Freedom Formula (Define, Empathize, Prototype, Test, Accelerate). You’ll leave with a crystal-clear 90-day roadmap to go from “I’m not a business person” to “I’m fully booked.”

Grab the free roadmap at unleashyes.org/90day and follow along as you build a business that sets you free.

And if you’re ready to skip the trial-and-error and have us guide you through every step, book a free call for the Unleash YES Bootcamp, our 6-month, done-with-you experience where we implement the entire Freedom Formula together so you can launch with clarity, confidence, and get back to doing what you do best faster: educating others.

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

If no one knows you exist, they can’t hire you. In the 4th episode of our From Crickets to Clients series, we’re pulling back the curtain on our simple, repeatable visibility system — the one that’s turned our social profiles into a sales machine.

You’ll learn how to:

·       Build your creative muscle so showing up online becomes second nature.

·       Write scroll-stopping posts that actually get engagement.

·       Use the Pizza Party Principle to balance inspiring, educational, and sales content that keeps clients coming back for more.

We’ll also share real client stories and give you a shortcut: our most revenue generating social media posts, yours to plug-and-play for just $7.

Tune in to discover how to turn casual scrollers into dream clients, without spending all day online.

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

This is Episode 3 of our From Crickets to Clients series, a five-part roadmap to help educators launch and grow consulting businesses that actually bring in paying clients.

In this episode, Tom and Nat unpack the Offer System, the piece that keeps you from rebuilding the exact job you just left. Because saying yes to every random request might feel like progress, but it only leads to burnout and busywork.

You’ll discover how to:

·       Define what an offer really is (hint: it’s about transformation, not tasks)

·       Play with different delivery formats so that you can scale sustainably.

·       Diversify to balance freedom and predictability.

By the end, you’ll know exactly how to design your core offer that attracts the right work, protects your time, and grows with you.

🎁 Plus, grab your free copy of The Irresistible Offer Playbook at unleashyes.org/offer—the shortcut to designing an offer that practically sells itself.

Want help turning your offer into a sustainable business? Book a call to explore if you’re a fit for the Unleash YES Bootcamp, our live coaching community, which is now accepting new clients.

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

If you’ve been hustling on Instagram or LinkedIn hoping dream clients magically slide into your DMs, you’re not alone. But here’s the truth: posting once a week or chasing the algorithm isn’t a system.

In this episode of From Crickets to Clients, Nat & Tom break down their $100K Webinar Framework — the exact 5-part system they’ve used to consistently turn one presentation into six figures of consulting work. You’ll learn:

·       Why a single webinar can outperform months of social posting

·       The 5 key elements every high-converting webinar must include

·       How to structure your story, teaching, and pitch so dream clients book calls with you

·       Real examples from their own consulting business and client wins

🎁 Plus, don’t just listen — steal the exact framework. Download your free $100K Webinar Template at unleashyes.org/100kwebinar.

If you’re ready to stop throwing spaghetti at the wall and finally have a system that converts attention into clients, this is the episode that changes everything.

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

Most K–12 consultants are hustling hard — posting, networking, trying every tactic they see online — and still hearing crickets.

The truth? Hustle and heart aren’t a business strategy.

In this kickoff episode of From Crickets to Clients, Tom Schimmer and Natalie Vardabasso reveal the 3 simple systems that took them from side hustling to nearly 7-figure consulting businesses.

You’ll discover:

·       Why consistency is a muscle, not a personality trait

·       The difference between getting noticed and getting hired

·       How to sell with confidence (without ever feeling pushy)

·       The overlooked system that gives you both client results and your time back

If you’ve been throwing spaghetti at the wall and waiting to see what sticks, this episode will give you the clarity you need to finally grow your consulting business on purpose.

👉 Hit play now and learn how to stop guessing — and start scaling.

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

Are you a K–12 consultant tired of hustling, posting, and hearing nothing but crickets?

In this limited series, From Crickets to Clients, Tom Schimmer and Natalie Vardabasso pull back the curtain on the exact systems that took them from side hustling to a combined yearly revenue of nearly 7-figures in their education consulting businesses.

Across 5 progressive episodes, you’ll learn:

• The 3 systems that help you scale 10x faster
• The $100K webinar framework (and how to steal it)
• The social posts that consistently landed clients
• How to run sales calls that convert without feeling pushy
• Your 90-day roadmap to go from crickets… to clients

No fluff. No gatekeeping. Just the step-by-step strategies to finally turn your expertise into a thriving business.

👉 Follow now and get ready to build your consulting business on purpose.

Back-to-school energy hits different when you know you’ve outgrown your role. But what if this was the year you finally started your consulting business — for real?

In this episode, we’re sharing the five things we’d do if we were starting from scratch this fall:✅ The mindset shift that changes everything✅ The habit that builds unstoppable momentum✅ The system we wish we built sooner✅ The easiest offer to launch before the holidays✅ The biggest mistake that keeps educators stuck

If you’re ready to stop swirling and start moving, this episode is your game plan.

🎧 And don’t miss our upcoming From Crickets to Clients series — dropping next week!

Resources:

>> Grab the Educators’ Business Blueprint on summer sale for just $47!

>> FREE Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

Think you need a fancy title, a website, or another degree to get hired as a consultant or speaker? Think again.

In this episode, we’re breaking down what actually builds credibility, and spoiler alert: it’s not your credentials. It’s your receipts.

You’ll learn:🎯 What receipts are (and why they matter more than your résumé)🧠 The 4 types of receipts that get you booked as a consultant or speaker🙌 How to uncover and leverage your real-world impact to become in-demand

Whether you’re already sharing your work or still sitting on your genius, this episode will help you claim your credibility and start getting paid for the transformation you’ve already led.

💥 Ready to go from invisible impact to booked-out consultant? Book a free clarity call for the Unleash YES Bootcamp → [SNAG A TIME]

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

They were terrified to be seen online. Now they’re building a brand that’s impossible to ignore.

In this episode, we sit down with Kristy Cognata and Lauren Staats, two instructional coaches who turned their fear of visibility into a thriving business. When we first met them, even the thought of sharing their names online made them panic. Today? They're confidently posting on LinkedIn, building an engaged community, and launching their first group offer for instructional coaches under their new brand, Lime Lotus.

We talk about:

·       What pushed them to leave the system and start something of their own.

·       How they crafted a shared niche that reflects both of their stories.

·       The mindset shifts that helped them move through fear and into bold action.

·       Why LinkedIn became their platform of choice—and what’s working.

·       What they wish every educator knew about stepping into entrepreneurship.

If you’ve been hiding behind the scenes, unsure if your voice matters—this one will light a fire in you.

🚨 Want to work directly with Tom & Nat? There’s one week left to join the summer cohort of the Unleash YES Bootcamp. Book a call with them to see if it’s a fit for you → [Snag My Spot!]

Resources:

>> Grab the Educators’ Business Blueprint on pre-summer sale for just $47!

>> Learn More About the Unleash YES Bootcamp!

>> Quiz: Which Learning-Based Business Model is Right for Me?

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.

What if you could sit in on a real coaching call and hear exactly how educators are turning their expertise into powerful, profitable businesses?

In this special episode, we take you behind the scenes of the Unleash YES Bootcamp to listen in on a group call as we help four incredible clients. You’ll hear us coach them live on some of the most common questions we get:

✅ How do I price my offer so I’m not more expensive than my competitors?✅ Can I sell to individuals and schools without having to build two different businesses?✅ Are district leaders really going to hire me through social media?

This episode is packed with clarity, strategy, and the mindset shifts that move you from stuck to scaling. If you’ve been curious what it’s like to get coached by us—this is your front-row seat.

💥 And if want to make your summer break a breakthrough?

We’ve opened up our calendars for the next two weeks to enroll the July 3rd cohort of the Bootcamp. Let’s build your business—together.

🔗 Book your call now → [Schedule]

Resources:

>> The Educators Business Blueprint: Find your first clients in just 2 days!

>> Quiz: Which Learning-Based Business Model is Right for Me?

>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business

Connect with Tom & Nat:

>> Follow Tom on Linkedin

>> Follow Nat on Linkedin

>> Follow @unleashyes on Instagram

>> email [email protected]

>> Book a call.