Following on from yesterday's podcast where we looked at a mentally healthy approach to goal-setting, today we look at the three elements that will keep you focused on your goals. Your own personal Vision Board, the company Vision Statement and the company Mission Statement - and how to create them.

I am certainly no expert on Mental Health, but today, on World Mental Health Day I wanted to talk about how I've seen Entrepreneurs sabotage their own mental health and happiness, and what I personally try to do to avoid those pitfalls. For real advice on managing mental health as a business professional I'd recommend www.thisiscalmer.com

In the next 5 minutes I will explain to you the secret to achieving even the most ambitious goals and targets in your life. 

My goal with this podcast is to help us all become unlimited in our potential, both personally and professionally as entrepreneurs, or those with entrepreneurial spirit with an organisation. Today we're starting that journey.

Today I thought I'd answer a few questions I've had, and explain a little bit about me, the company I'm building and most importantly the podcast and how I hope it will help you as a n entrepreneur.

To conclude this week I wanted to look at the work of a team of neuro-scientists who were able to prove the true value of brand.

Once you've established what your brand values are then getting them well-known to millions of people doesn't have to be as expensive as you think. You've got to think outside the box like Red Bull did, and they built a huge brand off the back of it.

Today's episode we look at a simple exercise that will help you carry your brand values through to every touch point your customer experiences. 

People always try and build brand values around who they want to be, or what they want their business to be... rather than what they are. This makes it hard to live up to and build an authentic brand. Whatever your values are, today we talk about how they could be your greatest asset. 

Brands have to be authentic and to build an authentic brand you need to do this one thing...