Justin Kane, the founder and CEO of DoubleChecked, is revolutionizing the way small and medium-sized businesses (SMBs) approach cybersecurity by offering managed security services without the traditional managed service provider (MSP) model. His company focuses on providing essential cybersecurity solutions tailored specifically for businesses with 5 to 250 employees, particularly those in industries like legal, financial, and medical. By targeting the 25 to 75 employee range, DoubleChecked addresses the unique challenges faced by smaller organizations that may have limited IT resources but still require robust security measures.

Kane explains that many smaller businesses are now equipped to handle basic IT issues themselves, thanks to the prevalence of cloud-based solutions and a more tech-savvy workforce. This shift allows DoubleChecked to concentrate on delivering specialized security services without the need to manage everyday IT problems. Their pricing model is significantly lower than traditional MSPs, making cybersecurity accessible to businesses that might otherwise overlook it due to cost concerns. This approach enables them to implement effective security measures without overwhelming their clients with unnecessary services.

The conversation also delves into the importance of commitment from business owners in managing cybersecurity risks. Kane emphasizes that while DoubleChecked can provide the necessary tools and training, the responsibility ultimately lies with the business to enforce policies and ensure employee compliance. This partnership between the service provider and the client is crucial for maintaining a secure environment, especially in industries that handle sensitive information and financial transactions.

Kane's experience in the MSP sector led him to identify a gap in the market for cybersecurity services tailored to businesses that lack comprehensive IT support. By focusing solely on security, DoubleChecked aims to fill this void and help organizations implement essential protections against cyber threats. With a strong emphasis on automation and AI, the company streamlines its operations, allowing it to provide effective security solutions while minimizing labor costs.

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