In this episode, Sudheen M, President of CITLoB, reveals the massive potential of India’s “language locked” economy. We explore why reaching these untapped consumers requires more than just translation—it requires deep community collaboration and competition. Sudheen shares insights on India's digital infrastructure, the strategic role of associations like CITLoB, and why the physical connections at events like Samvad are becoming a competitive advantage in an AI-driven world.