Steve Gurney from Positive Aging Community delivered an engaging live presentation for WFAHA on leveraging LinkedIn for professional networking and community building. He emphasized the importance of having a complete and professional LinkedIn profile, likening it to dressing appropriately for a networking event. Gurney shared practical tips on optimizing LinkedIn profiles, including using tools like Canva for profile images and customizing LinkedIn URLs. He highlighted the significance of engaging with content through thoughtful comments and interactions, rather than just posting. Gurney also discussed the types of content that perform well on LinkedIn, such as thought leadership posts, company culture updates, and event promotions. He encouraged attendees to be authentic and strategic in their LinkedIn activities to maximize their professional connections and opportunities.