This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during uncertain times, gaining trust and support from big brands, moving away from traditional affiliate programs, and earning the channel through partner segmentation. Tune in now to gain all the takeaways you need to grow your affiliate program.

Listen to find out more about:

• Working with Networks.
• Segmenting and Niche Targeting.
• Affiliate Marketing's Resilience During Uncertain Times.

Key segments of this podcast and where you can tune in to go direct:

• [11:15] Finding new traffic sources.
• [24:00] Solving problems for affiliates.
• [27:00] A time and a place for every kind of partner.

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