On this episode of the Six Five - On the Road, hosts Daniel Newman and Patrick Moorhead are joined by HP's Dave McQuarrie, Chief Commercial Officer, for a conversation on leveraging growth markets and growth segments to drive business forward. Dave elaborates on why these areas are rich with untapped potential for partners aiming to expand their customer base and boost revenues.

The discussion covers:

• The significance of Growth Markets and Growth Segments, like small to medium businesses, as untapped opportunities for partners.

• Insights into the most lucrative growth opportunities within these areas for partners.

• Strategies for partners to collaborate with HP in addressing the distinctive needs and preferences of SMB customers and those within growth markets.

Learn more at HP.