In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.

Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.

They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.

Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.

Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.

Sponsored by Serpzilla: https://serpzilla.com/

Follow Alex:

• Parents Hub: https://parentshub.gr
• Hoppa: https://www.hoppa.com/en
• LinkedIn: https://www.linkedin.com/in/alexgalinos/

Previous episodes:

• https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8
• https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e

00:00 Introduction

03:40 Sponsor: Serpzilla

05:54 Upcoming Live Podcast

08:12 Interview with Alex Galinos

38:46 Data-Driven Decisions and Attribution Models

40:46 The Great Decoupling and Impressions Debate

43:10 Seasonality and Diversification in Business Strategies

49:49 Maximising Revenue Through Targeted Traffic

58:17 Actionable SEO Tips and Tools

01:02:50 Final Thoughts and Recommendations