My guest for Episode #265 of the My Favorite Mistake podcast is a conversation with Doug C. Brown, CEO of CEO Sales Strategies, about his journey from coaching people for free to becoming a renowned sales growth expert. Doug shares the story of his favorite mistake—coaching people for free—and how it taught him the importance of charging for his services to ensure clients take action and achieve results.

Episode page with transcript, video, and more

Doug delves into his impressive career, highlighting key moments like increasing division sales by 684% and boosting close rates by 62% for Tony Robbins' team. He discusses the critical aspects of demonstrating value, understanding the right fit buyer, and why discounting is detrimental to business. Doug also explains the importance of human-to-human connections in sales and how empathy plays a vital role in building lasting relationships.

Listeners will gain insights into Doug's systematic approach to doubling sales, the significance of segmentation, and his new software tool designed to track and optimize sales processes. Whether you're a sales professional, coach, or entrepreneur, this episode is packed with actionable advice and inspiring stories that can help you elevate your sales game.

Doug's “favorite mistake” of coaching for free led to the realization that people value and act on advice more when they have skin in the game. This lesson not only transformed Doug's approach to coaching but also laid the foundation for his successful career in sales strategy and consulting.

Tune in to hear Doug's fascinating journey, his strategies for sales success, and learn how his favorite mistake led to incredible opportunities and growth. Don't miss out on this engaging and insightful conversation!

• What would you say is your favorite mistake?