Unlocking the Power of AI in Gaming with Unity’s Marc Whitten

Hosts Andrew Kim and Nicholas Grous venture into the world of artificial intelligence (AI) in the gaming sector with Marc Whitten, the President of Create at Unity. They discuss AI’s role in creating vivid, immersive 3D experiences. Marc gives them a behind-the-scenes look at the complexities and opportunities involved in deploying AI for content creation in games. They also explore Unity’s mission to make game design accessible to all. The conversation doesn’t stop at gaming; they also cast a wider look at how real-time 3D technology is making waves across various industries. So join Andrew, Nicholas, and Marc on this insightful journey where they blend technology, creativity, and gaming into a captivating exploration.

“I believe that we’re going to enter this golden age of inference based techniques used at Runtime and many of those are going to be very small models.” @MarcWhitten (https://twitter.com/intent/tweet?text=%22I+believe+that+we%27re+going+to+enter+this+golden+age+of+inference+based+techniques+used+at+Runtime+and+many+of+those+are+going+to+be+very+small+models.%22+%40MarcWhitten%20@ARKinvest%20-%20https://ark-invest.com/podcast/unlocking-the-power-of-ai-in-gaming/)

Key Points From This Episode:

* Mark Whitten’s background and role as President of Create at Unity

* Gaming industry competitiveness and use of AI

* AI targeting specific players and improving ad monetization

* Focus on building and maintaining gaming communities

* AI at Runtime for immersive and dynamic game worlds

* Non-player character (NPCs) having meaningful conversations and shaping game experiences

* Implications and challenges of generative AI in game development

* Unity’s use of AI tools and collaboration with Apple

* Apple’s approach to spatial computing and Vision OS

* Orchestration of AI techniques through Muse platform

* Solving content creation crisis in the industry

* Productivity gains and increased number of creators with AI tools

* Challenges and benefits of using neural network-based features in games

* Cintus platform for local model execution and improved performance

* Designing games for different platforms and input methods

* Real-time and 3D technology in non-gaming industries

* Unity’s goal of expanding applications and accessibility of tools

* AI’s role in content creation across various industries

* Unity’s focus on real-time and 3D technology in different sectors

* Partnerships with various platforms and potential for creativity