August 10, 2023

Unlocking the Power of AI in Gaming with Unity’s Marc Whitten

43 minutes

Hosts Andrew Kim and Nicholas Grous venture into the world of artificial intelligence (AI) in the gaming sector with Marc Whitten, the President of Create at Unity. They discuss AI’s role in creating vivid, immersive 3D experiences. Marc gives them a behind-the-scenes look at the complexities and opportunities involved in deploying AI for content creation in games. They also explore Unity’s mission to make game design accessible to all. The conversation doesn’t stop at gaming; they also cast a wider look at how real-time 3D technology is making waves across various industries. So join Andrew, Nicholas, and Marc on this insightful journey where they blend technology, creativity, and gaming into a captivating exploration.

“I believe that we’re going to enter this golden age of inference based techniques used at Runtime and many of those are going to be very small models.” @MarcWhitten

Key Points From This Episode:

Mark Whitten’s background and role as President of Create at Unity

Gaming industry competitiveness and use of AI

AI targeting specific players and improving ad monetization

Focus on building and maintaining gaming communities

AI at Runtime for immersive and dynamic game worlds

Non-player character (NPCs) having meaningful conversations and shaping game experiences

Implications and challenges of generative AI in game development

Unity’s use of AI tools and collaboration with Apple

Apple’s approach to spatial computing and Vision OS

Orchestration of AI techniques through Muse platform

Solving content creation crisis in the industry

Productivity gains and increased number of creators with AI tools

Challenges and benefits of using neural network-based features in games

Cintus platform for local model execution and improved performance

Designing games for different platforms and input methods

Real-time and 3D technology in non-gaming industries

Unity’s goal of expanding applications and accessibility of tools

AI’s role in content creation across various industries

Unity’s focus on real-time and 3D technology in different sectors

Partnerships with various platforms and potential for creativity

...more

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By ARK Invest

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388388 ratings

August 10, 2023

Unlocking the Power of AI in Gaming with Unity’s Marc Whitten

43 minutes

“I believe that we’re going to enter this golden age of inference based techniques used at Runtime and many of those are going to be very small models.” @MarcWhitten

Key Points From This Episode: