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In the penultimate episode of the series, we break down what it takes to build a category-defining brand in Web3 and financial media.
It's a world of faster operations and cheaper processes that create new ways of conducting business, especially with **Web3**. The biggest use case for Web3-enabled experiences is customer acquisition, which streamlines processes and differentiates you from your competitors, leading to **business growth**. Damian Horner emphasizes that companies need to start adopting **Web3 onboarding** to stay competitive as its **network theory** grows stronger, leading to **mass adoption**.
Timestamps:
00:00 Intro
02:00 Payments: the first big use case
03:20 Know your customer with wallets
04:10 Proof of humanity onchain
05:00 Decentralized storage and ownership
06:00 Blockchain in supply chains
07:20 Stablecoins and capital efficiency
08:00 Start small, bolt on Web3
09:00 Hybrid Web2 + Web3 model
10:10 No need to switch everything
11:00 Plug-and-play Web3 upgrades
12:00 Rethinking marketing funnels
13:00 Wallets are the new cookies
14:00 Onchain targeting beats ads
15:20 Behavior is more than personal data
16:10 How to get started with Web3
17:10 Web2 vs Web3 developers
18:20 UX, wallets, and onboarding
19:10 Pitching Web3 to your board
20:20 Selling Web3 to suppliers
21:20 When users should notice
22:30 Why big brands are moving
23:20 Don’t be Xerox
24:30 First-mover advantage
25:30 The real risk is waiting
26:15 Final thoughts and what’s next
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