The Brands On Brands Podcast

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong | Ep. 339


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Unlocking Virality: The Secrets to Going Viral with Austin Armstrong.

In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement.

He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools.

00:27 Meet Austin Armstrong: The Viral Content Expert

01:00 Secrets to Going Viral: Intrigue and Broad Appeal

04:06 The Power of Broad Content and Funnels

07:10 Crafting Content Strategies: Testing and Iteration

11:22 The Importance of Hooks and Curiosity Gaps

15:00 Balancing Authenticity and Strategy

20:35 Choosing the Right Social Media Platform

23:34 Leveraging AI for Content Strategy

31:09 The Future of Lead Magnets: Micro SaaS

37:26 Final Thoughts and Inspirations

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

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