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Welcome back to another episode of the Digital Supply Chain podcast. In this episode, we're diving deep into the world of B2B eCommerce with Arno Ham, CTO of Sana Commerce.

We kicked off our conversation discussing why digital transformation is essential in B2B commerce. It's a journey that involves a myriad of moving parts - from optimizing supply chains to enhancing customer experiences, and Arno delves into how his team at Sana Commerce is navigating these waters.

Arno shared some astonishing statistics that reveal the surprisingly slow adoption of B2B eCommerce globally - it’s fascinating to see how the transition towards digital is creating new opportunities and challenges for businesses. Arno also touched upon the importance of implementing sustainable practices in B2B commerce, with the aim of reducing costs, improving efficiencies, and curbing environmental impact.

But the road to digital transformation isn't without its bumps. One of the key challenges Arno highlighted is the struggle many B2B businesses face in selecting the right products, optimizing their journeys, and reducing returns. With the right strategies, this can be turned into an opportunity to improve overall sustainability.

As we dove further into the discussion, Arno introduced a game-changing concept - generative AI. With generative AI, businesses can improve product information and optimize business processes, significantly reducing the manual effort currently needed in many B2B operations.

The episode wraps up with Arno highlighting the importance of trust in B2B relationships, and how generative AI could potentially shape trust dynamics in the industry. As Arno aptly puts it - who can you trust when AI is part of the equation?

Remember, we're all on this journey toge

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