We're back this Thursday 4/20 at 5:30 PM EST with special guest Dr. Marcus Collins, Chief Strategy Officer at Wieden and Kennedy.

Marcus Collins is a marketing expert, award-winning advertiser, former Head of Digital Strategy for Beyonc, and a Marketing Professor at the Ross School of Business, University of Michigan.

His work helps bridge the academic-practitioner gap for both degree-seeking students and business executives. Over the last decade, Marcus has helped blue-chip brands (like McDonalds, Google, AB-InBev) navigate the challenges of digital transformation to create contagious marketing ideas that extend across both the online and offline worlds of social.

Throughout his career, Marcus has been acknowledged for his strategic and creative contributions as an advertiser (Advertising Ages 40 Under 40 recipient, Clio award winner) where he launched such notable campaigns as Cliff Paul for State Farm, the Made In America Music Festival for Budweiser, Hello Brooklyn for the Brooklyn Nets, and the Eggo + Netflixs Stranger Things conquest.

Marcus has always been a square peg in a round hole. Growing up as a black kid in Detroit who swam competitively, studied engineering, spent his summers at band camp, and loved the Monkees as much as he loved A Tribe Called Quest.

The result of this experience taught him how to observe cultural codes and develop an empathic muscle. His years of training and work experience have since strengthened these innate abilities into an actionable practice that allows him to translate culture for brands and translate brands for culture.

I've been a fan and follower of Dr. Collins for quite some time and it's an honor to have him share his story with us because he is a shining example of a person who is More Than A Title!

Check us out Thursday at 5:30 PM EST. Thanks for the love and support. See ya there!