UNSCRIPTED

Brad Haeberle, EVP of Services for Smart Infrastructure Buildings at Siemens, joins Sarah Nicastro for a direct, experience-led conversation on what separates a service business from a service organization and the mindset that drives Siemens' approach to customer outcomes, growth, and digital transformation.

What if the silver bullet you're chasing in asset management has been right under your nose all along? In this episode of Assets UNSCRIPTED, host Berend Booms sits down with Johan Jansen van Rensburg, Reliability Manager at SAPPI, to explore why data integrity and discipline matter far more than the next technology trend, how to audit your fundamentals before investing in AI, and the critical mindset shifts needed to build lasting value in maintenance and reliability. Drawing on nearly four decades of experience, from the CMMS revolution of the '90s to today's AI wave, Johan challenges the industry's obsession with quick fixes and reveals what actually separates organizations that thrive from those that stall.

Marina George, Field Service Engineer at Oxford Instruments, never planned to end up in field service — she wanted to be a doctor, then fell in love with research. As the first female guest on Frontline UNSCRIPTED, she shares an unconventional path into the industry, what it's been like as a woman in a field with very few, and why "just be yourself" is the best advice she ever received.

In this solo episode, Sarah Nicastro recaps the Future of Field Service Live event in New York City — covering highlights from five sessions on change management, customer intimacy, competitive positioning, technician enablement, and AI strategy. If you couldn't be in the room, this is the next best thing.

Dr. Lisa Ann Ferlita — VP of Service at Oxford Instruments and author of The Weight of Leadership — joins Sarah for a raw, honest conversation about what it really costs to lead, and how to do it without losing yourself. From military service to global field service leadership across 129 countries, Lisa shares the lessons that only come from looking in the mirror.

Strategic consultant Marta Riggins — formerly of Instacart, LinkedIn, and Pandora Music — joins Sarah to explore why employer branding is a critical lever for service organizations facing a frontline talent crisis. From building an authentic employee value proposition to why "culture add" beats "culture fit" every time, this is a practical and energizing conversation for any leader serious about winning the talent war.

In this solo episode, Sarah Nicastro shares her personal mental health journey - including complex PTSD, ADHD, and navigating a difficult season - and what it has taught her about leadership, vulnerability, and creating workplaces where it's truly okay not to be okay. Raw, honest, and genuinely human.🌐 Visit us at futureoffieldservice.com

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What if the key to navigating change isn't a better strategy — it's a better relationship with change itself?

In this episode, host Sarah Nicastro sits down with Sarah Aviram — keynote speaker, leadership coach, and author of The Scenic Route — to explore why organizational change so often stalls, and what leaders can do differently.

Drawing on her remarkable year working across 12 countries in 12 months, Sarah shares the personal stories and practical frameworks that have helped thousands of leaders move through transformation with more confidence, clarity, and resilience.

The conversation covers the six core drivers of human motivation, why storytelling connects where case studies fall flat, and what a Buddhist monk, a flamenco dancer, and a group of performers in Thailand can teach us about identity and change. There's also a beautiful moment around the Portuguese concept of saudade — and why making peace with impermanence might be one of the most underrated leadership skills there is.

If you're leading a team through uncertainty, or simply trying to find your footing when change feels relentless — this one's worth your time.

What if your electrical assets weren't just infrastructure — but strategic business drivers?

In this episode, Berend Booms sits down with Matthew Wise, VP & Head of Strategy and Business Development at ABB Electrification Service, to unpack why the shift from input-based to outcome-based asset management is reshaping entire industries.

Matt brings sharp insight from ABB's frontline — managing over 80 million assets across 50+ countries — on how converging technologies like AI, predictive analytics, and real-time monitoring are moving organizations from reactive maintenance to true system orchestration.

What we cover:

• Why traditional service contracts are no longer fit for purpose
• Where AI is genuinely adding value — and where it's falling short
• How to align sustainability and performance as complementary goals
• The organizational silos quietly killing asset optimization
• What resilience looks like in an increasingly unpredictable world

If you work in asset-intensive industries — this is essential listening.

What does career growth in field service look like when priorities shift from constant travel to creating better work-life balance?

In this episode of Frontline UNSCRIPTED, host Sarah Nicastro sits down with Fernando Ferreyra, Service Engineer for the Technical Solutions Center at QuidelOrtho, to discuss his transition from a high-travel Field Service Engineer role into remote technical support—and how that change transformed both his career and family life.

Fernando shares his journey from laboratory science into field service, what it was like supporting major healthcare accounts across the U.S. and Mexico, and how his experience as a former customer gave him a unique advantage in service. He also explains why flexibility, mentorship, and strong team culture are essential for retaining top talent in today’s service organizations.

The conversation explores the evolving reality of service careers, including balancing family responsibilities, creating sustainable career paths, leveraging AI responsibly, and maintaining the human connection that makes service exceptional.

In this episode, you’ll learn:

• How remote technical support roles can improve work-life balance in service careers
• Why flexibility is critical for retaining frontline talent
• The importance of empathy and communication in field service success
• How Fernando’s customer experience helped him become a stronger engineer
• Why AI should enhance—not replace—the human side of service
• The role mentorship and teamwork play in career growth
• How service leaders can better support frontline employees and families

Whether you’re a field service engineer, technical support professional, service leader, or someone exploring a career in service, this episode offers valuable insights into career development, employee retention, leadership, and the future of frontline work.