Unscripted with Raygan

He has spent the last decade educating people through his tech content. Here is the blueprint no one gave him. In this episode of Unscripted with Raygan, we sit down with Dessy Ocean - one of Ghana's most recognized tech content creators.

Desmond started creating tech content in university with nothing but a smartphone, and 10 years later, he has built a brand with 300K followers on TikTok, 154K on Instagram, and a fully registered content business working with local and international brands. In this conversation, we covered:

1. How to start tech content with only a smartphone, no camera, no budget

2. The pivot from coding tutorials to gadget reviews to a full media business

3. When and how the money started coming in (5 years in, and the first big job paid $1,000 when he quoted $100)

4. The formula Dessy uses to price his content for Ghanaian and international brands

5. Why brands audit your content history and the illegal content trap that ends creator careers

6. Values: the gig he turned down, even though the money was mind-blowing

7. Ghana vs. international brands: what each side is actually looking for

8. How he and a colleague posted 3 videos a day for an entire year, and what it unlocked

9. The honest state of Ghana's content space and what needs to change

10. Why he's looking to move into talent and partnership management for Ghanaian creators

CONNECT WITH DESSY Dessy Ocean:Instagram: instagram.com/dessy_ocean TikTok: tiktok.com/@dessy_ocean Twitter/X: x.com/@dessy_ocean YouTube: youtube.com/@dessyocean Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

He lost his YouTube channel in 2020, and today he has over 160K followers. Meet Alhaji Theozzy, one of Ghana's favourite food and lifestyle content creators. In this episode, we discuss his creator journey and how he built an audience from scratch, making money as a creator in Ghana, brand deals, and why he walked away from a steady career as a biomedical scientist to go all in on content.What we cover:- How he started creating content in university in 2016 and lost everything in 2020- Growing from 20K to 100K on Instagram in under a year- Why TikTok and Instagram don't pay in Ghana (and what does)- The strategy he uses to make brands come to him — not the other way around- Quitting his 9-to-5 as a biomedical scientist after one trip to South Africa- 81 days of daily vlogs — what that challenge actually teaches you- Why is there no such thing as a small creator- How to start creating content when you have nothing and no one is watchingIf you read to this point, this is your reminder to like this video and leave a comment!Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already.CONNECT WITH Alhaji Theozzy:Instagram: https://www.instagram.com/alhaji.theozzy TikTok: https://www.tiktok.com/@heisalhajitheozzy YouTube: https://www.youtube.com/channel/UCX6JOtB-Uer98LtgJthEgsw Facebook: https://www.facebook.com/alhaji.theozzy.3 Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

What does it actually take to build a career in media when no one believes in you?

Meet Erskine Amo Whyte, a radio broadcaster and entertainment entrepreneur with 12 years in Ghana's media industry. Known as 'Rev,' Erskine is one of YFM's most recognizable voices, but the story behind the name is one most people have never heard.

From growing up in Kumasi to moving to Accra with nothing but a dream, being rejected repeatedly, getting sacked from a job he was never hired for, and sleeping in offices because he couldn't afford transport home, this conversation gives you a front-row seat to what a life of dedication to a career looks like.

In this episode, we talk about:

In this episode, we talk about: 1. Why did he agree to his first-ever podcast interview? 2. How he fell in love with radio as a kid in Kumasi

3. The fake Accra Mall trip that quietly started his career

4. Growing up without a father and what his mom sacrificed to get him here

5. 3 years of working without a salary at YFM

6. The hard truth about Ghana's media industry and why it is built on hype, not talent

7. What it takes to actually build something real in the media space

CONNECT WITH ERSKINE:

Instagram https://www.instagram.com/erskinewhyte/ Twitter/X https://x.com/RevErskineGH Linkedin https://www.linkedin.com/in/erskinewhyte/

Facebook https://www.facebook.com/erskinewhyte/

Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

What does it take to drop out in your third year, win a national crown, and build a life entirely on your own terms? In this episode of Unscripted with Raygan, we sit down with Mimi (Mariam Owusu-Poku), content creator, Miss Malika Ghana winner, and co-founder of a dog-grooming business. This conversation is raw, honest, and packed with moments you didn't see coming.In this episode, we discussed:The real story behind her Miss Malika Ghana win, including almost not showing up to the auditionWhy she dropped out in her third year of university, a secret only her mum knew until nowHow fear holds you back, and what to do when it doesNavigating Ghana's media industry as a woman: let your "no" be knownWhy social media is turning us all into clonesHer honest take on money, investing, and living below your meansCONNECT WITH MIMIInstagram https://www.instagram.com/mariam_owusu_poku/Tiktok https://www.tiktok.com/@mariamowusupokuSupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNlIf you read to this point, this is your reminder to like this video and leave a comment!Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already.🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

What would you do with 10,000 cedis right now? Save it? Spend it? Or let it grow into something bigger?In this episode of Unscripted with Raygan, we sit down with Benjamin Anamo, better known as Pickins, a finance educator and tech entrepreneur who is on a mission to make investing accessible to every young Ghanaian. Pickins breaks down the world of money in a way that actually makes sense, no jargon, no hype, just practical knowledge you can use today.Here's what we covered:1. How compound interest works and why it matters2. Treasury bills explained: how to invest and what to expect3. The difference between stocks, mutual funds, forex, and ETFs4. Which Ghana stocks are worth paying attention to (MTN, GCB, CAL Bank, SIC, and more)5. Why you don't need a lot of money to start investing6. The 50/30/20 budgeting rule7. How dividends work and how they can fund your lifestyle8. The SIC stock that grew 1,000% in one year9. Why financial education is the real game changer10. Advice Pickins would give his 20-year-old self about moneyIf you read to this point, this is your reminder to like this video and leave a comment!Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already.CONNECT WITH PICKINSX https://x.com/pickinshubInstagram https://www.instagram.com/pickinshub/?hl=enLinkedIn https://www.linkedin.com/in/benjamin-anane-asamoah/Tiktok https://www.tiktok.com/@pickinshubglobal?lang=enSupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

What do you do when you're obsessed with the thing you built, and you know you have to walk away to grow? In this episode of Unscripted with Raygan, we sit down with Winnie Jonu, digital strategist and product leader at MTN Ghana, with over 20 years of experience building tech products across 32 countries, 7 languages, and industries from mobile money to healthcare. Key topics covered:• How she accidentally became a product manager after a pitch competition spotted her talent• The core principles of building products people actually need (and why most startups skip them)• Why she cried leaving a role she loved, and why it was the best decision of her career• Managing 31 versions of a product across 32 countries and 7 languages• The transition from being obsessed with your product to leading the people building it• What digital transformation really means in 2026• MTN's AI strategy and what it means for Africa's tech future• Why AI is not a threat but rather the next industrial evolution• WTW (Women That Work), the initiative she built to support women in product and tech• 20 years of career lessons, wrapped into one conversation If you read to this point, this is your reminder to like this video and leave a comment!Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. Join us every Wednesday and subscribe if you haven't already.CONNECT WITH WINNIEInstagram https://www.instagram.com/nutifafalLinkedIn https://www.linkedin.com/in/winniedzidonu/Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

Building a Brand Nobody Can IgnoreIn this episode of Unscripted with Raygan, we sit down with Chef Lifestyle (Bibana Gyasi Owusu Prempeh), a food blogger, content creator, author, and culinary travel enthusiast who has built an impressive brand rooted in education, authenticity, and Pan-African values.What we cover in this conversation:How it all started with a new iPhone during COVIDThe challenges of being a creative in Kumasi and how she overcame themWhat personal brand really means and why it's everythingHer strategy for building content even when no money is coming inCopyright law in Ghana, moral rights, economic rights, and why creators must know thisHow to read contracts, understand exclusivity, non-compete clauses, and negotiate better dealsThe exact questions to ask brands before accepting any dealHow to price your work without a standard formulaFinancial advice for creators with unpredictable incomeIf you read to this point, this is your reminder to like this video and leave a comment.Every Wednesday, we bring you stories from the people shaping Ghana's future in business, culture, and life. See you next Wednesday and subscribe if you haven't already.Sign up to Choppity: https://www.choppity.com/CONNECT WITH CHEF LIFESTYLETiktok https://www.tiktok.com/@cheflifestyle_Instagram https://www.instagram.com/cheflifestyle_LinkedIn https://www.linkedin.com/in/bibiana-gyasi/X https://x.com/bibianagyasi?s=21Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

What does it really take to start and succeed in real estate — especially if you don’t have capital?In this episode, Ana breaks down her nearly 20-year journey from starting as a volunteer with zero money to building a career across different areas of real estate. This is an honest look at how the industry actually works, the different paths you can take, and the risks most people ignore.In this episode:1. How to enter real estate without capital2. A clear breakdown of the real estate ecosystem, so you understand the specific roles and how each role connects3. The real ways money is made in real estate beyond theory, including cash flow, appreciation, and smart acquisition strategies4. Off-plan investments demystified - how they work, why they’re attractive, and the risks most people underestimate5. Short-term vs long-term rental strategies - what works, what doesn’t, and how to choose the right path for you6. The costly mistakes people make before buying property and how to avoid them7. Why fundamentals like location, management, and execution will always outperform hype and trendsCONNECT WITH ANA ARKTUInstagram https://www.instagram.com/anaarkutuX: https://x.com/AnaArkutuLinkedIn - https://www.linkedin.com/in/ana-arkutu-97b83a96Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNlSubscribe for more conversations that break down business, money, and growth in a way that actually makes sense.New episodes drop every Wednesday.🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

In the digital age, "influence" is often measured by social metrics like engagement and impressions, but how do you translate digital noise into tangible social change and a sustainable business?In our latest interview, Joshua Buernortey Boye-Doe (better known as Kaly Jay) shares the strategic evolution of his brand, from his early days studying public relations at the Ghana Institute of Journalism to his rise as Ghana’s most-followed influencer on X.Kaly Jay’s journey proves that the most powerful tool for any professional isn't just their network; it's their authenticity.Subscribe for more high-impact conversations on personal branding, business, youth mindset, and real-life success stories.See you next week, on Wednesday, for our next episode!CONNECT WITH KALYJAYInstagram https://www.instagram.com/kalyjayyX https://x.com/gyaigyimiiTiktok https://www.tiktok.com/@kalyjayySupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

What does freedom in independence really mean?In this powerful Episode 5, I sit down with Professor Baffour, governance scholar, former UN official, and co-founder of the Ghana Center for Democratic Development, to discuss Ghana’s political journey from independence to today.Born before independence, Prof. shares firsthand memories and his unyielding stances as one who is against partisanship.Prof calls Ghana’s independence “a painful birth” and explains how early ideological division may still be affecting our national development today.This episode is beyond history. It’s a mirror of Ghana’s former and current political state.If you care about Ghana’s future, this conversation is for you.#Ghana@69 #Independence #Governance #DemocracySupport the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!