Is your church considering launching a multisite campus in the next year?
Do you think a new campus might be the best next step in your church’s growth journey?
Have you wondered if this approach could help you reach more people more effectively?
Over the years, I’ve had the privilege of talking with scores of church leaders who launched campuses that went on to impact so many people with the message of Jesus. In fact, I’ve had the honor of being in the driver’s seat for the launch of 13 campuses. During that time, our leadership teams recruited 1,500 volunteers, and somewhere north of 9,000 people attend those campuses today. Since then those churches have gone on to launch a number of other locations. It’s been amazing to watch the spread of this movement over the years.
However, I’ve also spoken with a number of church leaders struggling to resolve problems that have arisen in their multisite churches as they try to unpack exactly what is going wrong. They are often worried about the future of their multisite and want to diagnose the root cause of these issues.
As I listened, I learned that churches tend to make at least one of these six mistakes in the early days of launching new campuses. If you are considering launching a new campus in 2020, you need to be aware of and avoid these mistakes! These errors may not cause problems early on, but they always come to root in the long term and can ultimately create a difficult future for churches pursuing a multisite approach to ministry.
Small Launch Teams
The greatest success factor in determining the strength of your new campus is the size and health of the volunteer core team. Every other factor needs to be considered in light of how it supports the size and health of the launch core team.
Does the campus pastor have a track record of building large volunteer teams?
Is the new location close enough to the other locations to hive off an already existing center of volunteers but far enough away to reach a new community?
Does your program model help or hinder your ability to build strong teams?
Have you left enough time in your launch process to build the launch team?
How are you evaluating if you are building this team fast enough?
Time and again, when I talk with church leaders who are grappling with the dynamics of their campuses, it comes back to this issue. If you fail to build a strong and healthy launch team, your new campus will struggle right out of the gate!
Unclear Responsibility Lines
When launching new campuses, the main question becomes “Who is responsible for what?” People at other locations will feel the need to lead the ministry in a certain way. They want to ensure that areas of particular concern are developed and led excellently. However, the central leadership team will likely have an approach, style, and brand that they’re trying to maintain throughout the campuses.
Campus teams are responsible for relationships and execution. They consider how the ministry affects people while the central team members are concerned with systems and curriculum. Regardless of who reports to whom, who has the first move, and who has the responsibility, the real priority is to communicate. Order breaks down when campus teams and central teams stop communicating with each other.
The latest research by Leadership Network shows that 77% of multisite churches see their model as more centrali...