Today we’re doing a special Monday edition of the unSeminary Podcast and we’re talking with Meagan Ranson from 2|42 Community Church in Michigan about how they are leveraging Pokémon GO game as a community service tool. We’re doing this episode today to bring you up to speed on what the game is and explain how you could use it to reach out to people coming to your church.
Pokémon Go is a free-to-play location-based augmented reality mobile game developed by Niantic and released in July 2016 for iOS and Android devices. It’s spread like wildfire and churches across the country are experiencing players coming to their locations in the real world. It represents a unique community serve and outreach opportunity for your church to leverage. Here are just a few stats about the game to give you a sense of how popular it is:
* Pokémon GO surpassed Candy Crush Saga’s rumored peak US smartphone audience of 20 million.
* Pokémon GO is up-to-date the biggest mobile game in US history (SurveyMonkey)
* Pokémon GO Android could surpass Google Maps itself as the largest user of Alphabet’s mapping data. (SimilarWeb)
* Pokémon GO attracted more users than Twitter (Gizmodo)
Need more statistics to convince you? Check out this article: 20 HIGH-VELOCITY POKÉMON GO STATS THAT WILL MAKE YOU PAY ATTENTION
In this episode you’ll learn more about:
* What Pokémon GO is and why people are so excited about it.
* How to leverage “Arenas” and “PokeStops” to reach your community.
* A strategy for using “Lures” to drive attendance at a community outreach event.
* Hear how 2|42 is serving the game players that are coming by their locations.
* See an example of church embracing a cultural trend to make a difference.
* Give you some ideas on how you could get started today with your Pokémon Go strategy!
* Hear how the church talked about the game on Facebook to invite people to participate!
FREE Pokémon GO GRAPHICS FOR YOUR CHURCH
* 2|42 Community Church // Signage
* Players Welcome! Door Sign [Download .PDF .AI]
* Here to Battle? Door Sign [Download .PDF .AI]
* Trainers Welcome! Door Sign [Download .PDF .AI]
* We’re Dropping a Lure! Door Sign [Download .PDF .PSD]
* Rancho Bernardo Community Presbyterian Church // Youth Event Banner
* Pokémon Power Hour Banner [Download .PDF .PSD]
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