Unusually Focused

People are similar in more ways than we're different.

And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with.

With your friends, your colleagues, your family... the more status we have in any network of people, the better.

Most of our decisions are based on this very question:  If I do this, will it increase or decrease my status?

So then, we can take advantage of this core instinct by giving people the tools to easily signal their status through their association with us - and our products & services.

And that's what I talk about in this short episode, it was inspired by a study that was done with the most famous painting in the world. The results are comical.

I got a lot of these ideas from Elephant in the Brain.

https://amzn.to/2DFI7kX

Kassidy's notes:
Ryan shares his cut & dry theory behind why so much interest and fascination was birthed around such a simple painting and shares how you can apply that same theory to your social media practices, to develop the same level of interest and "buzz" around yourself and/or your business.

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Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life.

Episode Page and bonus content at unusuallyfocused.com

Ryan Magin's Instagram is @ryanmagin.

HypeNotes

• We talk about the 4 types of content you need to be posting to build influence
• Using Facebook Ads to build authority, credibility and trust
• Selling without being too douchey
• Making money with a small audience.
• batch creating content so you don’t have to think about what to post.
• how often you should be posting,
• the four types of content you have to be posting
• how to make selling easier by running a fomo campaign
• the power of live events for creating authority
• how ryan sold a $3,000 per-person workshop over instagram and DM
• how to start a content production agency to help other local businesses with their social media 
• using pretty photos to bring eyeballs is cool as long as you’re doing this.
• other seductive marketing bullets here.

⭐️⭐️⭐️⭐️⭐️ KassGems (Show Notes. She didn't know I was gonna call them KassGems, but she'll find out when she gets the push notification.)

2:00 - If Ryan Orrico could rewind 10 years - this is what he would have done differently.

4:55 - Listen to Ryan Magin’s experiences running advertisements to other marketers audiences (Gary Vee, Grant Cardone and Tai Lopez).

10:30 - Ryan Orrico's response to people who say they don’t like marketing.

11:20 - A workshop with 80 people in it, isn’t necessarily “more successful “than one with 7 people in it… here’s why.

16:15 - Ryan Magin’s advice for anyone who is just getting started, and doesn’t necessarily want to spend money on ads.

20:05 - You don’t need to have a big audience to make a lot of money with social media.

25:00 - Ryan Orrico’s advice to anyone who needs to make enough money to be able to free up time & pursue their passions.

27:55 - This is why you shouldn’t hire an ad agency to do your Facebook Ads.

29:00 - Ryan Magin shares his process for creating mass amounts of content in the matter of an hour.

34:20 - You should be posting more “social proof.” Ryan Magin explains how.

43:30 - Find out where you can get more tips from Ryan Magin.

Support the show

This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product."

But instead, we stuck to the plan to give it to you for free.

We’ve known each other through this weird world of internet marketing for a decade and we’ve got the battle scars to prove it.

We go over content strategy, advertising, controversy and selling your stuff with social media.

Part two will be available soon. But if you want early access, leave a review on the podcast and send me an email ([email protected]) to let me know. I’ll hook it up.

unusuallyfocused.com/podcast/how-to-make-money-with-a-small-social-media-audience/

👉🏼Learn more about Ryan Magin and follow him @ryanmagin.

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Third-Person Show Notes:

3:00 - Ryan Magin tells the story of how he started his business, and some of the struggles that happened along the way.

10:25 - Ryan Orrico discusses the “Red Carpet Ready” campaign he did for Valerie Waters, and why it was a total "failure." (or at least, why he though so at the time).

12:25 - You could probably be more “controversial” in your business. Here’s why.

15:38  - “You don’t need to call out people to be controversial.” There are other ways to create the same effect, without being an asshole.

17:00 - Ryan Magin discusses ideas for getting the engagement he wants.

19:50 - Ryan and Ryan explain their takes on “ghost followers” and whether or not you should get rid of them.

25:00 - These are the types of posts you should run as content ads.

27:45 - Ryan Orrico explains exactly what he would do if he were starting his business from scratch.

33:40 - Why you should never stop posting those blurry photos of you eating dinner with your mom, or hanging out with your friends, even if your social media is used for business.

37:00 - Here’s some basic information you need to know, if you want to run ads on Facebook/Instagram

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30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success.

https://unusuallyfocused.com/podcast/dont-start-a-podcast/

Show Notes:

3:30 - Ryan reveals the tools he uses to create each Unusually Focused podcast episodes and the single tactic he’s been using to make the podcast successful.

4:16 - Learn about the Unusually Focused launch strategy. Errrr - lack of. 

5:00 - Ryan discusses how he promotes each podcast episode. 

6:20 - Keep this rule of thumb in mind when deciding whether or not you should spend money on advertising. 

7:35 - Ryan’s thoughts and experiences with IGTV.

8:15 - You should be putting more energy into this ONE thing (This is so important, that you should actually be putting more energy into it than you do into actually building and improving your product).

8:40 - The Unusually Focused Podcast stats as of episode 12.

12:00 - Ryan talks about getting bad reviews on the Podcast - and how reviews have affected it’s popularity.

13:40 - “Those people are the best audience to make a podcast for.” 

14:30 - An approach you should use when making a podcast. 

15:25 - Some things you should think about before starting a podcast.

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In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?”

And how to make money with social media.

unusuallyfocused.com/podcast/should-i-have-a-separate-insta-account-for-my-business/

This episode includes:  

3:00 - The answer to one of the questions we get the most: “Should I have multiple Instagram accounts?” 

3:44 - It’s hard enough to move on our ideas, confidently. The last thing we want to do is make it harder on ourselves. Find out what makes “creative friction” and how to avoid it at all costs.

4:20 - You don’t need to make multiple accounts for all of your interests. However, there’s an exception to every rule… 

7:40 - Branding experts will tell you to become one-dimensional. Find out why that’s one of the biggest mistakes you can make… Especially in the world of social media. 

8:30 - If you’re not already successful or making money, you shouldn't be focused on “branding.” Here’s what you should be focused on.

9:45 - As long as you’re doing this one thing, you won’t ever need to stop yourself from posting about your other interests due to fear of “confusing people” again.

10:15 - Find out why sharing about your different interests is not only OK, but it’s actually necessary. 

10:55 - Ryan and Kassidy’s response to this common statement: “They’re following me to see stuff about yoga. If I share my other interests, they will leave.” 

12:50 - Learn how to remove the obstacles that get in the way of true, creative expression on social media.

16:25 - We highly recommend you read this book.

17:48 - The “onion approach” to copywriting.

🔻🔻🔻🔻🔻

Does asking people to Rate, Review, and Subscribe actually work? Cuz I'd really appreciate it.

unusuallyfocused.com

Support the show

Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you.

Check out the new Unusually Focused website at unusuallyfocused.com.

And if you want me to let you know when Magic Pixel Dust drops, just register here.

Support the show

In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood.

Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience,

This episode includes:

0:50 - Find out how YOU can be featured on the Unusually Focused Podcast.

1:41 - Discover the platform you should be using to target local people on Instagram .

2:45 - Although you should be focusing on the platform mentioned, you should still use multiple platforms. Find out why (Hint, this KEY). 

2:55 - Spend 5 minutes a day doing this one thing and your stuff will move way faster.

4:00 - We know social media marketing coaches are telling you to use local hashtags and setting your “location.” It doesn’t work… Try this instead. 

4:40 - The first step to local success, is a solid reputation. Here’s how you can establish yourself as a “local celebrity” in your community or town. 

7:35 - You have to stop looking at competition as a negative thing. Your competition can be one of your biggest assets, if you do this right. Learn how to use your competition in your favor (Once you master this, you and your biggest competitor will go from feeling threatened and taking business away from one another, to drinking cocktails like old friends, while basking in your matched success’s.). 

10:09 - If you want to attract MORE local clients, you MUST make sure you tell your current clients do this one thing.

10:30 - This seems SO obvious - yet, most people aren’t doing it. Find out the easiest thing you can do on social media in order to build relationships with local people.

13:25 - How to use “events” on Facebook to reach local people.

16:30 - One of the biggest mistakes people make in Facebook Community Groups. Don’t be “that guy.” 

20:30 - Learn about the two different kinds of posts you can also use as advertising. 

21:00 - How to promote a post on Instagram.

24:45 - You should be doing this for every new student/client you get. 

26:15 - You have a chance to be featured on this podcast. Here’s how. 

If you want me to answer your question in a future episode, send a DM video (no more than two) to @unusuallyfocused on Instagram.

And if you want to learn more about what to post on IG and FB to make shit happen, check out our free 10-Day Digital Mindfuck:  it Might Get Strange.

itmightgetstrange.com
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And check out Steven ‘Big Daddy’ Kane’s stuff at instagram.com/heyimstevenkane. If you’re in NYC, you should def go see this dude. He’s all FRC trained up and everything.

Support the show

Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project.

No longer.

I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a positive.

Let them do the work for you and then you just hop on their back and ride it to the metaphorical bank. Or the actual bank.

We go deeper into these sorts of topics in MoneyMoves. Learn more at grabMoneyMoves.com

Support the show

In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country.
AKA: Los Angeles.

This episode includes the following:

2:40 - Ryan talks about the seasonal yoga events he used to teach and the lessons he learned about marketing along the way. 

3:22 - Learn about the one Facebook feature that can help you move a lot quicker and how to use it.

5:12 - You don’t necessarily need to hire a DJ like Ryan did… however, you can still create an experience for your students. Here’s how.

6:20 - Yoga memberships aren’t utilized enough. Ryan explains how he created a membership program for his classes, without scaring away the “one-timers.” 

9:20 - Ryan discusses the marketing strategy behind his most successful Yoga Retreat. 

12:40 - If you’re hosting yoga retreats with another person. You NEED to be doing this. It seems so simple, because it is… but it’s also highly effective 

19:00 - “Isn’t your stuff just lightning in a bottle?” 

20:05 - How to ensure you make a consistent income… even when your attendance drops.

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Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list.

https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/

In this conversation:

• Why I retired from teaching after I found her stuff
• Her risky affiliation with an incredibly smart and cunning yoga villain.
• Being unapologetic about focusing on the movement aspect of the practice.
• Bullying, Ashtanga, and Callout Culture
• Deadlifts and Detour Maps to prepare the body for meditation
• What the perfect yoga class looks like.
• A Detour Map for Pushups 
• Doing whatever the hell you want.
• And a bunch more. You’ll dig it.

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