Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms.

And that’s pretty cool.

Today would have been my Mom’s 61st birthday.

Ovarian cancer tho.

So I asked some my sister if she could help me tell the story with a little extra flavor — and stretched my Podcast editing skills in this episode of Unusually Focused. It's a little bit different.

Thanks for listening.

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This is part 4 of the How to Build a Profitable Yoga Class series.

It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends.

BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group.

I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself -- which was also straight-up REVOLUTIONARY.

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In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for.

Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey.

And near the end of the episode, I drop a 💰 idea for how you could use a podcast with a hyperlocal audience to get more people to sign-up for your stuff.

If you want to support the show or learn more about how to implement the marketing & social media stuff, check out grabMoneyMoves.com

Or if you want some more free stuff first — itMightGetStrange.com

It would mean a lot if you’d rate and review too. Help a brother out.

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In part 3 of the "how to build a profitable yoga business" series, I break down the  approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass."

And it changed everything.

If you interested in seeing the final iteration of my class, where I was incorporating FRC/mobility concepts - check out thebestyogaclassintheworld.com

And if you want to support the show (or my general social media shenanigans):

You can Rate & Review.
You can Subscribe.
You can tell people about it.

Or you can buy any of my products.

MoneyMoves is my 2019 curriculum on how to make shit happen with social media. It's a masterclass in how to do everything I talk about on this show.

grabMoneyMoves.com

And if you want some free shit that's better than the stuff you pay for:

My instagram rules:  instagram.com/ryanorrico.
And itMightGetStrange.com is a 10-day digital mindfuck in all things social media & marketing.

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In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards.

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This is episode one of this podcast and this series. We'll begin with a breakdown of how I built a yoga class, from scratch, in the most comically oversaturated yoga market in the country.

I sucked at poses. And I had less than 600 Instagram followers.

In future episodes, we'll talk marketing, social media, and making shit happen.

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