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Get ready to be captivated by the extraordinary journey of Edward Sturm, a former NYC nightlife promoter turned tech guru. Brace yourself for an unexpected twist that led him to become a master in the art of search engine optimization. This is a story of viral videos, A-list celebrities, and a pivotal decision that changed everything. So, buckle up and prepare to uncover the untapped potential of online marketing in ways you never imagined.  

The Key Moments    
00:00:00 - Introduction and Background   
00:03:11 - Transition to Online Marketing   
00:05:48 - Importance of Bottom of Funnel SEO   
00:08:31 - Benefits of Bottom of Funnel SEO   
00:10:21 - Unaffected by AI Disruption   
00:16:01 - Understanding Keyword Optimization   
00:16:44 - How to Improve Optimization   
00:18:48 - DIY SEO or Outsourcing   
00:20:22 - Leveraging TikTok for Fast Growth   
00:25:15 - Privacy Concerns on TikTok   
00:31:00 - Introduction   
00:31:32 - Favorite Marketing Channels   
00:32:47 - Selecting Marketing Channels   
00:33:51 - Content Creation and Promotion   
00:38:26 - Building Deep Relationships 

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