<p>Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown. </p>

Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown.

<p>Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown.&nbsp;</p>

Up Close With Merkle's New Mega B2B Agency

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Up Close With Merkle's New Mega B2B Agency

Up Close With Merkle's New Mega B2B Agency

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