How did you watch Qatar 2022? Did you sit in front of a big TV showing live games in real time? Or did you consume thousands of clips across social media and via AI curated digital platforms such as Google OneBox, which saw the biggest ever surge in search queries for football related content during the tournament.
The FIFA World Cup was made up of 30,000 highlights clips. That epic final between Argentina and France generated 800 of those, with Messi the king of the clip economy, with 1800 individual moments shared tens of millions of times.   
This is a conversation about how it all works.
Who are the commercial players in the supply chain between rights holder and fan? How should sports bodies tackle the big questions of discoverability and personalisation of their content? What are the implications for the media and commercial rights markets of sport, and how will AI alter what watching sport means for millions of people around the world?

Our guests for this episode are at the centre of these questions.

Vadim Drozdovski is a former McKinsey consultant who is VP Growth of WSC Sports, the tech platform that allows automated end-to-end creation and distribution of short form sports content, whose automated highlight videos clocked up 61 million views on Google Search alone.
He’s joined by Marvin Brischke, Strategic Partner Development Manager at Google. 

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