Unofficial Partner Podcast

UP357 UP does BLAST: The business of esports


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Unofficial Partner podcast: Insights from Blast's eSports event in Copenhagen

In this episode Richard and Sean travel to Copenhagen to go behind the scenes at the BLAST Fall Finals, one of the big esports moments of the year, featuring the leading Counter Strike teams including FaZe Clan, Vitality and Cloud9 at the Royal Arena, Copenhagen.
We talk to Tom Greene, COO of BLAST, who shared his insights about eSports, the event and esports ecosystem business model, the dynamic between publisher, event holder, team and star players, and the future growth potential of the eSports industry.

This episode is sponsored by Turnstile, the leader in the fair market pricing of sponsorships. Are you frustrated by decades of inflated and unrealistic media equivalency valuations?

Are you struggling to understand the value of your Intellectual Property, the real value of exposure and the detailed value of benefits in your sponsorship deals? There is a solution. Turnstile was built with a single-minded focus...to help the industry solve the million- dollar question...how much is this sponsorship actually worth? Their approach leverages $billions of dollars’ worth of real-world sponsorship contracts to provide a fair market pricing approach that reflects the true value of sponsorship assets.

 This approach is trusted by the world’s biggest rights holders, investors and brands because its credible, defensible and accurate. So now you can know the fair market price and transact with confidence. If you would like to understand more visit turnstilegroup.com to contact the team.


Episode timeline
00:00 Introduction and Sponsorship Message
00:56 Live from the Counter Strike Final
09:14 Post-Event Discussion with BLAST COO Tom Greene
17:38 Understanding the Business Model of eSports
25:58 The Role of Streaming in eSports
27:47 Exploring the Reach of eSports
27:57 Understanding Sponsorship in eSports
29:01 The Role of Media Partnerships 
34:23 The Evolution of eSports and its Impact on Brands
37:44 The Role of Athletes in the eSports Ecosystem
41:28 The Intersection of eSports and Traditional Sports
42:07 The Influence of Sponsorship in eSports
44:09 The Global Reach of eSports
48:32 The Role of Storytelling in eSports
51:58 The Impact of Long-Term Investment in eSports
54:05 The Relationship between eSports and Mainstream Brands
55:25 The Future of eSports: A

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

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