There was a time, long ago, when marketers relied on instincts and perceptions. Today, it’s all about data. And yet, despite the sophistication of information analysis available, it’s still enormously challenging for marketing departments to understand if their budgets are allocated efficiently, their goals are being achieved, and the value to the company is demonstrable. Peter Mohoney realized this as the CMO of a two billion dollar software company.   

His solution became his new company, Plannuh, which quite simply automates marketing, planning, and budgeting so marketing departments understand if what they’re doing is working.   

In this edition of UpTech Report, Peter talks about the inspiration behind this idea and how it’s changing how marketing teams work.

There are entrepreneurs who identify a problem in a marketplace and recognize an opportunity—and then there are those who feel that problem personally and need a solution.   

Sean McCreanor was one of those people. He started a construction company in Australia and was unable to find a software product that would offer the mobility and functionality he needed. So he founded his own tech startup, Assignar, which offers a project management solution specially tailored for the construction industry.   

On this edition of UpTech Report, Sean talks about the ways in which this software addresses the particular needs of the construction industry and he discusses the challenges of selling a tech product in a marketplace that’s often twenty years behind the times.

In part one of my conversation with JB Kellogg, the co-founder and co-CEO of Madwire, he talked about his all-in-one marketing and management software solution for small businesses.   

In this second part of our conversation, JB tells the story of walking into a random company down the street from his college and getting his first web design job—despite that he knew nothing about web design—and he shares his thoughts on how to grow your business by growing the leaders.

For sales engineering teams, assembling demos can be exhausting and time consuming. Each demo must be tailored to meet the needs of prospective clients, and that can take hours out of your day, if not days out of your week. Garin Hess learned this firsthand when leading a tech startup earlier in his career.   

After one long dispiriting day of putting together these demos, he resolved to find a better way. And that’s how his current startup, Consensus began.   

On this edition of UpTech Report, Garin explains how his product dynamically assembles sales demos based on the needs and interests of the client and why he believes this style of personalization is key.

In part one of my conversation with Caren Maio, the co-founder and president of Funnel, she talked about her product that helped property owners and managers pull leasing out of the world of Faxes and into the modern era.   

In this second part of our conversation, she talks about how her background in marketing and sales made her the right fit to lead a real estate tech company—and she offers her thoughts on the importance of relationships over dollars.

Cloud computing for many companies has become more than a trend—it’s a way of life. And yet, the logs and metrics used for these distributed systems are often headaches. Engineers can take hours searching through logs and troubleshooting issues that should only take minutes to resolve.   

This was the opinion of Nitzan Shapira when he co-founded Epsagon, which gives teams automated instrumentation and tracing for containers like Kubernetes and virtual machines.   

On this edition of UpTech Report, Nitzan explains this technology and tells us how it’s helping people easily see the complexities of their systems from first line of code to deployment.

In part one of my conversation with Ben Hindman, the co-founder and CEO of Splashthat, he talked about his company’s efforts to rapidly transform the focus of their product to meet the needs of a world that had shifted to online events.   

In this second part of our conversation, Ben tells us how Splashthat originated as a hail Mary effort to promote his other company, which needed a lot of help. He also offers some tips about the right way to speak to potential investors.

Perhaps one of the most significant byproducts of the digital era has been the ability to gather and process massive amounts of data to gain a better understanding of the world around us.

We can now look at business, medicine, education, sports, politics, and more, and discover patterns and relationships that were previously impossible to see.

To date, the everyday application of this ability has remained a kind of wizardry for data scientists. But our guest on this edition of UpTech Report wants to put this power in the hands of anyone.

Pedro Alves is the founder and CEO of Ople, a company that offers a platform that helps organizations gain insights and recognize patterns using machine learning and AI. In our conversation, Pedro explains how this technology works, and gives some fascinating examples of how it’s applied.

Nobody launches a small business because they want to spend their time managing and marketing—but often, for a business to succeed, you have to burn countless hours every week on those tasks. Mid-level and large businesses can hire staff for this purpose, but what about the hardware stores, restaurants, and chiropractors?   

These are the people JB Kellogg wanted to help, with his company Madwire, which offers a complete marketing and management platform for small businesses, rolled into one.   

On this edition of UpTech Report, JB tells where this idea began, how it works, and why he believes the mom-and-pops require a unique solution that differs from the larger competition.

In the first part of my conversation with Rebecca Krauthamer, the co-founder and CEO of Quantum Thought, she discussed the real-world applications of quantum computing she’s helping organizations implement today.   

In this second part of our conversation, Rebecca talks about her transition from studying symbolic systems at Stanford to the pioneering field of quantum computing, a sector very few have breached. She also shares her thoughts on how running a successful company means being willing to be wrong.