The US housing industry is poised for a transformative year in 2025, marked by steady recovery and evolving trends. Recent market movements indicate a gradual rebound in home sales, with the National Association of Realtors projecting a 9% increase in 2025 and a 13% growth in 2026[1]. This uptick is driven by economic stabilization, improved employment rates, and wage growth, which are expected to boost consumer confidence in home buying.
Home prices are expected to experience moderate growth, with Zillow forecasting a 2.6% increase in home values nationally[1]. This stabilization trend is a welcome relief for buyers who faced soaring prices during the pandemic era. However, affordability remains a challenge due to high mortgage rates, which are expected to average around 6.3% throughout 2025, slightly lower than in 2024 but still significantly above pre-pandemic levels[1].
Inventory levels are expected to increase by 11.7%, offering more options for prospective buyers and leading to a more balanced market[1]. Builders are ramping up construction to meet demand, particularly in suburban and secondary markets. Regional preferences are shifting, with buyers prioritizing affordability and quality of life, leading to increased demand in suburban and smaller metropolitan areas.
Key factors driving the 2025 market include economic recovery, demographic shifts, sustainability, and government policies. Millennials and Gen Z continue to dominate the market as first-time homebuyers, reshaping the demand for smaller, energy-efficient homes[1]. Green housing is on the rise, with buyers prioritizing homes equipped with energy-efficient appliances and smart technology.
In contrast to the national trend, California's market remains a hotbed of activity, with a projected 10.5% increase in home sales and a 4.6% rise in the median home price[1]. Surrounding states, including Arizona, Nevada, and Oregon, are expected to benefit from migration trends, with cities like Phoenix, Las Vegas, and Portland attracting buyers with their affordability and strong job markets.
Industry leaders are responding to current challenges by focusing on affordability and sustainability. For example, the American Jobs Plan aims to create good jobs building, rehabilitating, and retrofitting affordable, accessible, energy-efficient, and resilient housing[4]. The plan also invests in the infrastructure of the care economy, creating new and better jobs for caregiving workers.
Compared to the previous reporting period, the US housing industry is showing signs of recovery, with a slight increase in housing inventory and a gradual decline in mortgage rates expected throughout 2025[3]. However, affordability remains a significant challenge, and regulatory changes are needed to address the ongoing supply-demand imbalance[5]. Overall, the US housing industry is poised for a transformative year in 2025, driven by evolving trends and a steady recovery.
This content was created in partnership and with the help of Artificial Intelligence AI