The opening of Mexico to fresh table stock exports has created significant benefits for U.S. producers, Mexican consumers and even Mexican growers as demand for potatoes increases. During Potato Expo 2025, we brought together four industry experts to provide valuable insights on the challenges and opportunities surrounding U.S. potato exports. The episode highlights the 25-year journey to open the Mexican market for U.S. potatoes, demonstrating the collaboration between industry leaders and government officials.

• Overview of the 25-year effort to gain market access
• Strategies by Potatoes USA to educate Mexican consumers
• Differences in consumer preferences and purchasing power analysis
• Challenges in distribution channels and traditional market dynamics
• Importance of consumer sampling and education in driving demand
• Ongoing phytosanitary concerns and mitigation strategies
• Outlook on growth potential and market share for US potatoes in Mexico

Guests:
Kim Breshears, Chief Marketing Officer, Potatoes USA
Kam Quarles, CEO, National Potato Council
Luis Moreno, CEO, Grupo PM
Matt Lantz, Senior Vice President of Global Access, Bryant Christie Inc.

This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles.