Usable Marketing

🔥You have to know your customer before you can sell to them!🔥

🔥Use these three questions to understand your customer better🔥

Here are the 3 questions you should ask yourself.

➡️Who are they (who are you trying to serve)?

Just the act of answering these 3 questions will give you more EMPATHY with your customer.

That empathy will give you CLARITY on how to serve them and give them what they want.

Clarity is POWER because now you can make decisions based on the facts you know about your customer.

Once you can make decisions, you’re able to take action and make PROGRESS.

👉Question For You: What’s holding YOU back from attracting more customers?

❗️Leave me a comment and downloading my Ultimate Customer Persona at personatemplate.com❗️

Want that free copy of the Marketing Canvas I keep talking about? Go to Freemarketingcanvas.com to get yours today.

Let’s face it. Complex products are hard to explain! If you’re finding yourself saying “It’s Complicated” when you try to describe what you do or what your product does, story selling is the answer.

In this example, I’m going to show you how to create a story for a specialty chemicals company in the metal finishing industry . . . which I have to admit I didn’t even know WAS an industry until we worked together.

Hero: A-line manager at on the metals finishing line at a company like John Deere or Westinghouse

Problem: RUST. Rust is the villain!!

Wizard: My client. For now, we’ll just call them Brand X.

Way: They have a special process that they implement that not only eliminates the possibility of rust - which gets the boss off his back, but it also does it WITHOUT phosphates, which gets the government off their back.

CTA: Schedule a call with my client Jeff at Brand X and he’ll determine in just 30 minutes if they can solve your problem, and save you money at the same time.

Happy Ending (Help them reach the goal SAFELY): In fact, here’s exactly what will happen.

- Just head over to their website and watch the video

- Once you watch the video, you’re gonna realize that this process will absolutely eliminate your rust issue, but you’re still going to want to know how you can implement it on YOUR line

- So just click on the “assess my line” button under the video and answer 5 questions.

- If and only if they know without a doubt that they can solve your problem, you’ll be presented with the ability to book a meeting with Jeff to dig further into your problem.

- IN FACT, we’re so serious about NOT WASTING your time, that we’ll buy your time with Jeff, who will take no more than 30 minutes to tell you straight — without any selling — how they can implement the system for you. That means once the call is completed, he’ll ask you where you’d like $100 bucks sent. And if you can’t accept the $100, he’ll ask what charity you’d like it donated to.

- So you can see, there is zero reasons not to go check out that video. At best, not only do you get to implement a system that will eliminate rust, saving millions of dollars in returns and fixes, but also getting the boss and the government off your back. And at worst, you or a charity of your choice will have $100 more than you did 30 minutes prior.

- Sound good?

So there you go. That’s the story structure applied to a chemicals company

PS. Want more of this goodness with me working on your company personally? Register for my Masterclass to learn my entire system at http://tmcmastery.com OR if you’re the “let’s just get this done now” and you want me to work on this WITH you, you can just shoot me a message.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

In this example, I want to show you exactly how to turn the six-part story-structure to actually SELL.

Do you love to travel, but hate tourists? Me too! I’m going to pretend I’m a travel blogger trying to sell you an itinerary on my new favorite city, Porto, Portugal.

•Watch the podcast on Youtube

#marketing #sales #customer #masterclass #storytelling #prospects

If you want more customers, use this 6-step storytelling structure to lead them on a journey to your product or service

There are 6 parts to every great story:

Check out the video I made walking you through all six steps.

Wanna know even more? Register for my Masterclass at http://tmcmastery.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

The Masterclass is back!!!! This is the nuts and bolts to marketing. Our next live course starts September 24th. Go to TMCmastery.com to get on the list. This will be a LIVE class. I invite you to join.

If you haven't yet Go download the Ultimate Persona Template at personatemplate.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

Knowing who your prospect is one thing. Finding them is another. Here’s how to pinpoint exactly where they are.

I’ll walk through the second and third sections of the Ultimate Customer Persona template. (5 of a 5 part series)

Go download the Ultimate Persona Template at personatemplate.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

#marketing #sales #customers #masterclass #storytelling #prospects

Here’s how you get the intel to know what your prospect really cares about.

I’ll walk through the first section of the Ultimate Customer Persona template. (4 of a 5 part series)

Go download the Ultimate Persona Template at www.personatemplate.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

#marketing #sales #customers #masterclass #hero #client #prospect 

A documented Customer Persona is the GPS for your marketing strategy.

Listen up for a walk-through of the Ultimate Customer Persona template, and how it will guide your marketing.

Download the Ultimate Persona at personatemplate.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

How great companies inspire customers and clients to take action.

If you’re not clear about WHO you want to help or guide, they won’t be clear or confident that YOU are the one that CAN help them. It’s a common mistake. The Ultimate Persona Template will help you fix it.

But before we jump into the Ultimate Persona . . .

Why start with Who?

1. You get to pick whom you’re going to serve. You can serve few, or you can serve many?

For example, I’ve spent most of my consulting career serving the few, at high ticket prices. But I also loved teaching at Cal Lutheran, and then UCLA. Now I’ve taken my love of teaching and absolute passion for helping growing businesses... 

2. Knowing WHO with specificity gives you all sorts of answers about what they’re really looking for . . . and Bingo, that’s your Why.

Let me give you an example. Recently I started buying very expensive dog food. In fact, it’s not dog food, it’s human food balanced especially for dogs. The reason I started this is because one of my dogs got sick. 

3. It also has the side benefit of letting you know WHERE you can find them to target them. 

Here’s the reality, if you have a target but don’t know where to find them . . . you don’t really have a target.

So, remember. Start with WHO, and let them are you ready to figure all this stuff out? If so . . . 

Go download the Ultimate Persona Template at personatemplate.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

Get your prospects to seek you out and to willingly and enthusiastically to hand over their money. 

Two of the biggest mistakes businesses make that prevent growth are:

1️⃣ They mistake who the “hero” is

2️⃣ The make the offer confusing

But both of these things are easy to fix, and having detailed “persona” or “avatar” is the key.

Go download the Ultimate Persona Template at personatemplate.com

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)