Usable Marketing

Need to up-level your sales and marketing? Story-based selling could be the answer.

Everybody loves a good story, and stories are the way we understand the world. I'll break down how to use story elements like the ones below to lead you to the promise land with customers.

🤠 A hero!

🌋An obstacle to overcome

👓A search for a way to overcome the obstacle

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

I put a call out to owner/entrepreneurs about their biggest challenges. Here were the top 3.

👉Prioritization

👉Finding the right team

👉Delegation

Probably no surprise to you . . . but there's a way to push past those issues, and that's by getting CLARITY. Here's how.

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

• Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

• Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

If you're any type of consultant or non-inventory type business, "It Depends" is costing you business. Find out why "It Depends" are the most corrosive, self-defeating, incoherent, lazy and trust destroying two words you can use in business.. 

If you're interested in the next masterclass go to TMCmastery.com and get on the waiting list to receive more information. 

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

Today we are talking about doubt and skepticism in your own business and how they are crushing your forward movement with your business.  The difference between a big business marketing and the small business marketing is the large businesses have already proven to themselves they can grow and are willing to do what it takes to grow. When you're early in your growth path and you're at the crossroads going from DIY (do it yourself) to DFY (done for you) business, this is that bridge between the Small business to Large Business. This is where you run into doubt and skepticism.  You start to doubt those you hire and wonder if they can even do the job and do it as well as you. You can't be an expert at everything. When you start to have doubt it then creates skepticism. Once you're skeptical you start looking for problems and leading to disbelief. You're proving to yourself that there are problems by finding problems. Disbelief eroads effort. In my experience working with a bigger company is easier. This is because they are past the doubt and skepticism and they know what it costs to bring in experts, they know what it's going to take to get to the next step. There is no cheaper way around going from DIY to DFY.  Really think about your standing before making the move from DIY to DFY. Are you ready to let go? Don't waste the money if you're not ready. Don't bring the Doubt and Skepticism to the table and eroad the relationship between yourself and the one your hiring. 

If you're interested in the next masterclass go to TMCmastery.com and get on the waiting list to receive more information. 

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

 #marketing #sales #customers #masterclass #coaching #doubt #skepticism

Today I want to talk about why you need to STOP justifying your product. Because reasons are not the reasons they are buying.  If people have to be convinced to buy your product. There is no amount of reason is going to be the reason they are going to buy. You need to talk to their inner fear. When your thinking of buying something there is a little voice that is in your head and they are about rejections. Either they are telling you that you don't have the ability to do it, or the fear that someone else or something else is going to be the thing between me and my success. 

1) The single biggest thing is to tell stories. Tell a more believable/success story. Give examples of success. Tell a story about a client that had an outcome because of what you did with them or sold them. The story in their head is fictional. You need to tell them a factual story with credibility. Replace your story with their story.

2) Think in advance what their external and internal objections are. Emotions sell and logic justifies. You're catching their attention emotionally. Once you catch them emotionally you have the client hooked. Find a story to squash their objectives. 

3) One thing to think about is Future Pace. What this means is to ask your, clients, what it would look like if they did succeed? You want to get them into the realm of what it looks like to succeed. What does the outcome really mean to them?

My assignment to you is, Go and think of the top 5 stories you can tell who has succeeded from your products or services. 

I want your feedback. Was this podcast helpful? or How was it not? 

If you're interested in the next masterclass go to TMCmastery.com and get on the waiting list to receive more information. 

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

 #marketing #sales #customers #masterclass #coaching

Today we talk about how to fast forward your progress, profits, and results. You may want to think about getting an advisor. If you're seeing your competitors blazing past you it's time to step it up. I'm going to share with you three things you can do to get ahead. The first thing you can do is read books. Books help you get ahead and open up your train of thoughts. If you really want to move forward you want to get as much knowledge as you can with reading. Reading is free coaching. Here are the three books that have the biggest impact on me.

The second way to get ahead is to attend seminars and developmental events. There is nothing wrong with getting further into your knowledge. These seminars are put on by people who have proven success. Go learn from them, they are for everyone. Not only do you benefit from the content of the event but you're also meeting new people that will also benefit you.

The third way is to get your self a coach. Get someone who is going to coach you out of your comfort zone and guide you through obstacles. I have a business coach who I am able to talk about real business issues with and they help provide me with resolutions.

It's really important to invest in yourself to move forward. You have to be willing to invest in yourself to receive a return. Leave me a comment on how you're investing in yourself. I want to hear what are you doing or what you're thinking about doing?

If you're interested in the next masterclass go to TMCmastery.com and get on the waiting list to receive more information.

•Watch the podcast on Youtube

#marketing #sales #customers #masterclass #coaching

Welcome back,  I just got back from a conference from Colorado. One of the most humbling moments is when I got schooled by a 13-year-old. At this conference, we were encouraged to bring our children/teens. This was to help get our kids into the entrepreneurship world and open their eyes to the possibilities. Here is where I met Noah Lenz who is 13 and has managed to launch his own digital agency.  He basically connected to Russell Brunson by fixing his click funnels (all on his own) then sent them to Russell and explained what he had done and that there were no strings attached. One thing that stuck out in this conference was they talked about the Dream 100. The Dream 100 can be used in a couple of different ways. Who are the 100 people that are big already and your dream customers are already following? How do you access those people? and how do you access that person?  Figure out what is so amazing about the person who has your ideal customer. Then how do you cut your way in? All awhile building your platform. Think about how Noah got in touch with Russell Brunson. He bought his products and attended his training and then seen some issues with Russells clickfunnels. He took it upon himself to fix those issues and send them to Russell. Now they are connected making each other successful. Noah was such an inspiration during this conference that I am working on getting him on our upcoming podcasts. 

This week we are re-releasing our ultimate persona tool. Keep an eye out for it this week with new links and I touch on the Dream 100. It is the single most used tool I use in my marketing.  

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

 #marketing #sales #customers #masterclass #dream100 #clickfunnels

 Welcome back, I have been out on Vacation and I am back. Today I'm talking about B2B (Business to Business) marketing. B2B is a complex business cycle and different than attracting consumers as you would for a B2C (Business to Consumer) business With a. B2B you still have your website but most likely you don't have a landing page. If you have any type of digital marketing you really need to bring them into a landing page rather then your home website page. The reason for a landing page is to bring that business right into what brought them to you directly. For example, let use Evernote. Let's say I found an ad about Project Management so I click on that and it brings me to the home page on their website. Now it's forcing me to search for the Project Management information. Instead, I should have been able to click on that ad and it takes me directly to what that ad was about. Use this opportunity to gather information about the person who clicked in. Get their phone number, emails, and names or maybe have them do a survey. You can create a very easy Landing Page without touching or changing your website itself.

Don't forget to catch the next round of our MasterClass coming in Septemeber. Get on the waiting list now to receive exclusive information. Go to www.themarketingcanvas.com/masterclass-registration to get on the waiting list to join the next round.

 •Watch the podcast on Youtube

Today I'm talking about the execution plan. We all know, first, you have to get your strategy right and then comes the execution.  What I learned with the Masterclass we just launched is that everyone was so excited about the strategy, but when it came time to put the execution in place it became overwhelming and scary. Don't let it stress you out.  I want you to really look at what is your result?  Focus on one action at a time. Have you heard, How do eat an elephant? One piece at a time. I encourage you to look at the results you want to produce. What is one small action that you could do to get you closer to that result? Take one step at a time, Start small.  Once you take one piece at a time you'll start to see how you're covering a lot of ground and making headway.  I challenge you today to just take one small piece and work on it today. 

I want to give a Special thank you to everyone who completed this past MasterClass. We will be starting another MasterClass in September. Go to www.themarketingcanvas.com/masterclass-registration to get on the waiting list to join the next round. 

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)

Failure in getting marketing results is usually either a failure of strategy or it's a failure of execution. 

And by execution, I mean the tactics. Those are the two sides of marketing - strategy and tactics/execution. 

To get strategy right, you need to understand 3 things:

In the podcast a breakdown Walmart as an example of strategy.

Now tactics is a different thing. For some folks where everything falls apart. Tactics is the actual building of the campaigns. It's building the website, it's building the lead funnel. It's generating traffic. It's doing a/b split tests, sending email, creating direct mail, running billboards, whatever happens to be appropriate for your business.  That is the work of marketing and for many folks that haven't been successful in marketing, the reason that they haven't been successful is because they have been busy doing the work of the tactics (the execution) without first doing the strategy.