Usable Marketing

Let's talk about the Hero's journey. Remember the movie Ratatouille? It's the perfect example of the classic Hero's journey.  The rat Remy dreams of becoming a great chef, Despite being a rat. He follows his dream with the help of the garbage boy Linguini and he puts his culinary skills to test. Despite all the obstacles, he becomes this major chief who wins over the food critics and proves his culinary abilities with this simple dish. Long story short is anyone can do anything they set their minds to. We are all wired to respond to stories. The story structure begins with the context where you set the stage. Your Hero is in a world and there is a conflict that sets them on a journey. The hero is in their world and figures out there is a wrong within the world. An example is they don't like the flavor or maybe the color of something. Now, you have to find that resolution. Stop thinking of them as customers, start thinking of them as Heroes and you're helping them complete their journey.  You serve as many heroes as possible and then they can't resist coming to you. Find out what they want and get it for them.  Remember they are the Hero, not the Customer, and not the Client. 

Do you want to buckle down and figure out who your Hero is? Go sign up at the Master Class www.TMCmaster.Com

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#marketing #sales #Hero #customers

We're launching a masterclass, and you're not gonna want to miss it. Get on the waiting list at http://tmcmastery.com

Today I wanted to share with you about the "In process" work that I did yesterday. I put a survey out to my followers asking what the ONE thing that you need to boost up your marketing education. I received some awesome responses. The reason I asked this question is my clients have been asking me to use my brain of knowledge to teach their teams. So many times I see backwards thinking and backwards marketing.

I want to challenge you today to get to know your customers on a ridiculous level. Go look at your competitors and see what they are offering. Take your offer to the market and get to know your customers. If you want to know what your customers want, go look at your competitors and see what they are offering and how does your product/service stand out from them. Learn why the customer is going to them. Find out what is driving the customer their direction.

If these podcasts are helpful to you please Like, Share, Comment or give me feedback. 

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

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#businessproblems #getmoreleads #business #marketing #mindset

Today we talk about how to turn your business problems into high quality questions, for example, How might I _______________ so I can do _______________. Start with the top 3-5 problems that you're dealing with right now and translate those problems into questions. STOP talking about your problems and start asking high-quality questions. 

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

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#businessproblems, #turnproblemsintoquestions, #business, #marketing, #mindset

Today I'm talking about the difference between the Red and Blue ocean. Meaning where to find your customers. Did you know that your customer's prospects are in the Red ocean? Now you have to dive in and figure out what bait your customers are taking and how you can pull them over to your Blue ocean. 

We are building a frame worksheet on this that will be available online soon.

Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

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#marketing #sales #redocean #blueocean #customers

Firstly, I credit Dan Kennedy with that quote. It's from a book of his about using presentations to sell.

Breaking down the quote:

Change Makers

And finally, there's Effecting Change

“If you cast the finest seeds onto hard, infertile ground, nothing will grow. But even the most ordinary seeds cast upon rich, soft, open, fertile ground can grow bountiful crops.”

So my advice -

Do you need a CHANGE in your marketing? Are you the the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create impact in the process, go download our free marketing guide at  www.freemarketingcanvas.com. 

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Want to know where to plant your message so that a customer will listen? Find the pain point in the customer journey. This example is pure genius. It may not get an immediate customer, but it's an innovative way to guarantee customers in the future, probably for years.

Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

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#customerjourney #marketing #sales #directmarketing #directmail

In this episode, I am breaking down the red ocean. The red ocean contains qualified customers who are already buying. By figuring out how big that red ocean is, you can start to see who your customer is and what your customer's needs are. 

Your homework is to get educated on your competitor and learn what they are using to pull customers. Then figure out what your perks are to your business. What is going to draw these customers to you?

Go download our free workbook on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.

•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

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#redocean #blueocean #marketing #sales #idealcustomer

How to use Amazon listings and book titles to see what customers are really asking for.

In this episode, I talk about modeling success. Researching your competitor and finding out who they are targeting and what is their Target Persona? What do you need to do to pull that customer towards your business or service? Really pay attention to their ads and how they are constructed, focus on what their hooks are. 

Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com.

 #mindset #marketing #business #target #persona #traffic