Usable Marketing

In this podcast, I break down how we turn a single video into 15 pieces of content, along with all of the tools we use. We had some trouble with the replay of this podcast last week, so we're re-posting it because it's jam packed with practical info about distributing your content. Ironic that this is the one we had trouble with.

A few of the tools we're using:

Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com . 

Hey, if you haven't done the amazing One Funnel Away challenge yet, it's time! Go to http://bit.ly/ofagz and check it out. 

#content #marketing

Find the podcast on iTunes and other podcast players under Usable Marketing

SEO is like a black box. It's hard to understand from the outside, but there is something you can do that doesn't require you to be a techie. 

Download my free guide on the 9 things to include in every marketing plan - The Marketing Canvas Quick Start Guide at www.freemarketingcanvas.com 

#SEO #traffic 

 •Watch the podcast on Youtube

The difference between those who succeed and those who don't is that winners are always learning. They're curious. If you want your marketing plan to be successful, you need to have curiosity about where the results didn't meet your expectations. 

Download my free guide on the 9 things to include in every marketing plan - The Marketing Canvas Quick Start Guide at www.freemarketingcanvas.com 

#mindset

• Watch the podcast on Youtube

 Once upon a time I was a Six Sigma green belt. I learned this handy framework to deconstruct complex processes. Whether you need to troubleshoot a process, or just improve or streamline one, this is the framework for you.

#FrameworkFriday 

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You may not realize it, but you already have plenty of risk in your life that you've become habituated to. If you're looking for bigger better marketing results, you need to choose a different set of risks that will push you to new results. You need to get comfortable with being uncomfortable.

ARE YOU "PLAYING TO WIN" OR "PLAYING NOT TO LOSE"?

#ThinktimeThursday

Mentioned: You2 by Price Pritchett.

Leave me a comment

Watch the podcast on Youtube

In this podcast, I break down how we turn a single video into 15 pieces of content, along with all of the tools we use.

A few of the tools we're using:

 How do YOU create content, and what tools are you using? Drop me a note in the comments. 

 Hey, if you haven't done the amazing One Funnel Away challenge yet, it's time! Go to http://bit.ly/ofagz and check it out. 

 #WhiteboardWednesday 

Find the podcast on iTunes and other podcast players under Usable Marketing

 If you want more customers, you're going to have to go find them. Think about where your traffic already is and be specific. Who do your targets already follow? Where do they already hang out online and offline? Use the PESO model to brainstorm where you'll go fishing for the traffic that will grow your business. 

 To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast 

 - #TrafficTuesday 

Find the podcast on iTunes and other podcast players under Usable Marketing

 If you want more customers, you're going to have to go find them. Think about where your traffic already is and be specific. Who do your targets already follow? Where do they already hang out online and offline? Use the PESO model to brainstorm where you'll go fishing for the traffic that will grow your business. 

#mindsetmonday

 To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast 

 Find the podcast on iTunes and other podcast players under Usable Marketing

 There's a something blocking where you are right now and 10Xing your business. What is it? What is it that you need to do to be of greater service to your customers? 

 I'd love to hear what your block is. Leave me a message at Facebook or YouTube. 

#ThinkTimeThursday 

 Find the podcast on iTunes and other podcast players under Usable Marketing

 Most marketers make the mistake of talking about their product or service. If you want to get to the next level, you need to talk about your prospects identity. 

 Want your own marketing canvas? Go download it at themarketingcanvas.com 

#whiteboardwednesday

 Find the podcast on iTunes and other podcast players under Usable Marketing